Luis Leon / Lion Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Exploring the creativity of talented colleagues around the world is a unique experience. The constant evolution of the industry is evident in the streets, networks, and festivals, especially in events like PHNX.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Having opinions from different professions enriches our judgment and helps us to offer more accurate creative ideas. It is very positive to have the participation of different profiles in the selection of the cases.
What do you think of the idea of free entry until the shortlist stage?
It is an inclusive way to promote the creative spirit in our industry, despite not always having budgets for festival entries, we have a lot of talent.
How would you define the perfect PHNX Awards winner?
It has to be creative, efficient and memorable.
What is having the biggest impact on creative trends at the moment?
The increasing role of AI in the creative process is marking a milestone, from research to project production.
Who would you nominate as your two or three “creatives of the year”?
Following the premise of a more inclusive event, I will refrain from giving my opinion on specific names. There is a lot of talent present.
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