Arthur Ravasio Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It's a best way to know new ideas and new creatives
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it's great because it doesn't turn into a festival where friends are rewarded
What do you think of the idea of free entry until the shortlist stage?
Free entry helps us get to know the work of many agencies that are outside the "luxurious" circuit of traditional festivals. An inclusive festival full of great ideas.
How would you define the perfect PHNX Awards winner?
A new idea, very creative and that really changed someone's life or society as a whole.
What is having the biggest impact on creative trends at the moment?
The increasing use of Artificial Intelligence to create
Who would you nominate as your two or three “creatives of the year”?
Diogo Borges
Alexandre Abrantes
Marcelo Seguti
Alexandre Abrantes
Marcelo Seguti
.