Juan Camilo Velazquez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I think is important to strengthen this new awards, because allow the industry and the new talents to feel the diversity, the greatness and importance of creativity around the globe.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it's contemporary, right now you can learn technologies and have conversations with people around the world that behaviour happen inside the most challenge agencies when all people join to embrace creativity
What do you think of the idea of free entry until the shortlist stage?
I think it motivates and democratizes access to feedback from around the world.
How would you define the perfect PHNX Awards winner?
I don't know if a use the word perfect as a definition but i would say the winner must have a responsablity with the creative industry and that idea must have a creative excellence and business value too.
What is having the biggest impact on creative trends at the moment?
I would say technology. We are seeing how younger creatives are using all kind of software not just to express themselves but push to the edges the creative work inside the agencies.
Who would you nominate as your two or three “creatives of the year”?
Uff this is a tricky question there are so many people doing amazing creative work but right now i would say that the team of WK that did "Doordash all the ads" ad for superbowl and Lola Mullen Lowe for the Magnum work "Find your summer".
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