Sleep Country Canada - "Truckers"

Publicis

Publicis Toronto, Canada

Awards

This ad is part of the ACT Responsible Collection

Brand: Sleep Country Canada
Country: Canada

Advertiser: Sleep Country Canada

Title	Truckers
Brief	1 in 5 collisions in Canada involve a truck driver. One of the top causes is poor quality sleep, even though truckers have a bed right behind their driver seat. So, Sleep Country Canada hacked the 24 billion dollar influencer market and created a first-of-its kind broadcast campaign that turned real Canadian truckers into real sleep influencers. Using their own social media platform - their CB Radios - truckers promoted better sleep through the radio waves during sleep awareness month including an exclusive Sleep Country discount code on sleep essentials for their fellow truckers. At the end of the day, Sleep Country helped Canadian truckers sleep better. And better sleep made roads safer.
Agency	Publicis
Campaign	Truckers
Advertiser	Sleep Country Canada
Brand	Sleep Country Canada
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	120 seconds
Chief Creative Officer	Vi....us D...i Subscribers Only
Art Supervisor	V...or Y..s Subscribers Only
Creative Director	T..a V..n Subscribers Only
Copywriter	T..a V..n Subscribers Only
Creative Director	T...ia Pi....ki Subscribers Only
Art Director	T...ia Pi....ki Subscribers Only
Associate Creative Director	T...r S...ll Subscribers Only
Copywriter	N..k Cr....rd Subscribers Only
Agency Producer	M...i Le......ahl Subscribers Only
Agency Producer	..m Po.....uth Subscribers Only
Account Manager	A...ey W...r Subscribers Only
Account Manager	M...a K...y Subscribers Only
Strategy Team	C...s W...e Subscribers Only
Strategy Team	A...ew Ma.....ak Subscribers Only
Post Production	S...h Su.....and Subscribers Only
Director	R..d Ma....ll Subscribers Only
Director of Photography (DOP)	C....on Ma....ll Subscribers Only
Production Company	..e ..b Pr......ons Subscribers Only
Executive Producer	T...y The.......idis Subscribers Only
Editor	D..w St.....on Subscribers Only
Colorist	D...a D..e Subscribers Only
Casting	T....to G...nd G...s Subscribers Only