Distance - "Outlaw Runners"

BETC Paris

BETC Paris Pantin, France

Awards

8896

Brand: Distance
Country: France

Advertiser: Distance

Title	Outlaw Runners
Brief	In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
Agency	BETC Paris
Campaign	Outlaw Runners
Advertiser	Distance
Brand	Distance
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	74 seconds
Advertising Manager	Gu.....me P....er Subscribers Only
Advertising Manager	L...el J....el Subscribers Only
Account Manager	D...en C....t. Subscribers Only
Executive Creative Director	St....ane Xi....as Subscribers Only
Creative Director	S....an S....rz Subscribers Only
Art Director	J...en V...ne Subscribers Only
Art Director Assistant	M...is P...t Subscribers Only
Copywriter	Al.....re G...d  Subscribers Only
Production Company	S....ts F...s Subscribers Only
Sound Production	..M .�� G...n U...ed M...c Subscribers Only
Director	J...s R....lt Subscribers Only
Production Company Producer	Q....in He......lle Subscribers Only
Production Company Producer	P...RE CA....VE Subscribers Only
Production Company Producer	Ch.....te G...l Subscribers Only
Production Company Producer	L..a Ma.....do Subscribers Only
Production Company Producer	Ju....te R...ro Subscribers Only
Actor / Celebrity	L..a Kan......non Subscribers Only
Actor / Celebrity	Q....in M...iq Subscribers Only
Actor / Celebrity	Ca....ne S...in Subscribers Only
Actor / Celebrity	S...a L....ri Subscribers Only
Actor / Celebrity	M...va Be....ur Subscribers Only