Leon "Papito" Celay
Art Director at INNOCEAN Europe
Frankfurt am Main, Germany
TitleThe Bookcase for Tolerance (135s)
BriefWe turned Anne Frank's iconic bookcase into an AR app. After rotating it, users could step inside her room and the rooms of four young people facing discrimination today - becoming familiar with their stories by examining personal objects and the meaning behind them. Each room was carefully scanned using photogrammetry to create 3D-rendered, true-to-life models, allowing users to explore their experiencies in strikingly realistic fashion.The app quickly became a central piece for discussion in Dutch society, a subject for debate in classrooms across Europe and a permanent educational platform at the Anne Frank House – helping fight discrimination through education.
Agency
Campaign The Bookcase For Tolerance
Advertiser Anne Frank House
Brand Anne Frank House

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Regional Chief Creative Officer G....el M...ar Subscribers Only
Executive Creative Director R....do W...f Subscribers Only
Art Supervisor B...o O...do Subscribers Only
Creative Director R....er Go....en Subscribers Only
Creative Director M...on ..n Fr......ont Subscribers Only
Associate Creative Director A...és A....de Subscribers Only
Art Director Gon�........tinho ... Subscribers Only
Art Director L..n "P....o" C...y Subscribers Only
Copywriter A....nio N..o ... Subscribers Only
Copywriter J...er Gr....os Subscribers Only
Copywriter J..n K...rk Subscribers Only
Sounddesign Sounds by Thomas - Composer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started