Verein Vinzenzgemeinschaft St. Stephan - "VinziRast gets you back on your feet. For 20 years. (97s)"

Heimat Wien

Heimat Wien Wien, Austria

Awards

840

This ad is part of the ACT Responsible Collection

Brand: Verein Vinzenzgemeinschaft St. Stephan
Country: Austria

Advertiser: N/A

Title	VinziRast gets you back on your feet. For 20 years. (97s)
Brief	How can the public’s attention be directed towards something most people try to ignore? A difficult question with a simple answer: create a design that cannot be ignored and draws in every passer-by’s gaze. The “Glowing Wanderers” were nearly impossible to overlook at night, and as soon as curiosity led people to approach, they were met by a QR-code that led to a website. There, the people found information about VinziRast, its work, and its cause, as well as heartfelt stories of former homeless people.With this campaign, visibility and discussion were brought to a topic that often remains invisible and unspoken in modern societies.
Agency	Heimat Wien
Campaign	VinziRast gets you back on your feet!
Advertiser	N/A
Brand	Verein Vinzenzgemeinschaft St. Stephan
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	Al.....er H....nn Subscribers Only
Executive Creative Director	S...n Po....er Subscribers Only
Creative Director	F...x H....nn Subscribers Only
Art Director	F...an K....rt Subscribers Only
Designer	F...an K....rt Subscribers Only
Director	S...n Po....er Subscribers Only
Agency Producer	J...gen M..l Subscribers Only
Post Production	Bl.....ier Bil......che Pr.....ion G..H Subscribers Only
Copywriter	F...x H....nn Subscribers Only
Digital Design	M...o F..a Subscribers Only
Concept	S...n Po....er Subscribers Only
Concept	F...x H....nn Subscribers Only
Sound	So......ler Subscribers Only
Chief Executive Officer (CEO)	M...us W...er Subscribers Only
Designer	L..a Bo....et Subscribers Only
Account Director	C....ns N...le Subscribers Only
Director of Photography (DOP)	Y...ik S...r Subscribers Only
Production Company	E..A Pr......ons G..H Subscribers Only
Director	Ch......her L....er Subscribers Only
Artist	F...y A...é Subscribers Only
Animation	Ro....us T...r Subscribers Only
Animation	S...na .e C...o Subscribers Only