Nestor Añez Interview(s)

What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?

What motivates me to be a judge at a festival of ideas is the opportunity to dive into a sea of creativity, discover innovative approaches, and witness how ideas can transform perceptions and behaviors. Evaluating ideas in this context is both a privilege and a responsibility, because it's not just about rewarding ingenuity, but also recognizing the potential of ideas to positively impact the world.

My new contribution as a judge would be my commitment to diversity and inclusion in the creative process. I believe the most powerful stories are born when cultural and generational boundaries are crossed. I focus on seeking and rewarding ideas that are not only brilliant and innovative but also reflect an inclusive perspective, challenge established norms, and aim to connect with audiences in an authentic and meaningful way.

PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?

Ideas that changes peoples life

Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?

Brasil, Argentina, Perú and England

What trends or cultural shifts do you think will define the most impactful creative work this year?

The use of technological tools as AI in people's life and how this empowers them

If you could give one piece of advice to agencies and creatives submitting their work, what would it be?

Do not let technology take over the creative process. AI is a tool, not the solution... yet.

Which creative minds are inspiring you the most right now?

Havas / Hoy USA, DON (Argentina), GUT and Leo (Chicago)