loyalty programme - "Loyalty made from people"

Banda

Banda Kiev, Ukraine

Awards

2192

Brand: loyalty programme
Country: Ukraine

Advertiser: goodwine

Title	Loyalty made from people
Brief	Goodwine is a local Kyiv wine and grocery store. In 2018 it reimagined its loyalty programme, making it as personalised as possible. To reflect this, the agency programmed an algorithm that randomly shuffled design elements to create thousands of designs. Now there are no two identical loyalty cards, because there are no two identical customers. Goodwine employees also became the part of identity, with their own posters appearing next to them. The actual speech patterns of employees were used in the copywriting.
Agency	Banda
Campaign	Loyalty made from people
Advertiser	goodwine
Brand	loyalty programme
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Corporate/Brand Identity
Creative Director	P...l Vr.....ch Subscribers Only
Creative Director	E..r P...ov Subscribers Only
Strategy Director	Ya....av S....uk Subscribers Only
Art Director	I..a An.....nko Subscribers Only
Copywriting	R...n Hu....ov Subscribers Only
Chief Design Officer	A...n I...ov Subscribers Only
Senior Designer	Y...i Ru.....ii Subscribers Only
Illustrator	Y...i Ru.....ii Subscribers Only
Illustrator	I...en Ve....ev Subscribers Only
Illustrator	Ch.....na ..a Subscribers Only
Motion Designer	A...n Ra.....ts Subscribers Only
Case Designer	D...lo Ne......ych Subscribers Only
Senior Account Manager	Z...ia Dv.....ka Subscribers Only
Junior Account Manager	I...a Pi....va Subscribers Only