Born and raised in Melbourne, Australia, Cale has been working as a creative for 4 years. He got his start in the Advertising industry after winning the ‘New York City, ALLSTAR One Club Competition’ in 2019 , and is now an Art Director. Cale's work has been recognised at almost every international award show and Cale was ranked the number 1 creative in 2021 on the global best ads ranking.