Social Builder - "Forbidden jobs"

Saatchi & Saatchi France

Saatchi & Saatchi France Paris, France

794

Title	Forbidden jobs
Brief	To combat this gender imbalance in the digital and tech professions, we have devised an unprecedented awareness campaign:The Forbidden Jobs.The first job offers to work in digital, completely prohibited to women.A hack of the professional social network Linkedin, censoring job offers in the digital world with the help of a “gendered content” filter.A provocation to encourage every woman to “see nevertheless” the reality of the digital industry and to overcome these barriers by training with Social Builder to access a career of the future in tech.
Agency	Saatchi & Saatchi France
Campaign	The Forbidden Jobs
Advertiser	Social Builder
Brand	Social Builder
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	140 seconds
Executive Creative Director	P...re Vi.....eix Subscribers Only
copywriter	C....es Sa.....ry Subscribers Only
Art Director	J...e G...RD Subscribers Only