| Title | Make AI-Generated Art, Not Human-Generated War |
| Brief | In 2022, text-to-image AI art became a big trend worldwide. People are using a number of artificial intelligence tools and algorithms to create digital artworks and share them on social media. While donations to Ukraine were on the decline 6 months into the war, we have decided to use AI art, a powerful creative tool, to attract public attention to Truhoma’s mission. A series of digital posters were created to show that such images should only be generated by AI, not at the hands of humans. The campaign expanded with dozens of global AI artists joining the campaign and creating their anti-war tributes. In a matter of days, 100+ original AI artworks were generated and shared on social under #AIartNotHumanWar hashtag. In 2022 thanks to Truhoma’s efforts over 1500 packages of food & other necessities were delivered to Ukrainian families who were mostly in need of aid. |
| Agency | Pristop Communications |
| Campaign | Make AI-Generated Art, Not Human-Generated War |
| Advertiser | Truhoma Fund |
| Brand | Truhoma is a 100% transparent platform that brings 100% of your donation directly to the one you want to help. |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Managing Director | ..a Sp....er Subscribers Only |
| Client Director | N..a U...k Subscribers Only |
| Project Manager | ..a K..z Subscribers Only |
| Copywriter | P...r Z...et Subscribers Only |
| Social Media Manager | A....na K...ž Subscribers Only |
| Designer | Pa.....ja R....ša Subscribers Only |
| Advertising Manager | ..a L...er R...ić Subscribers Only |
| Creative Director | K...ll Kar........alua Subscribers Only |
More Work
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- BRAND:
- RT
- AGENCY:
- DDB Russia
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
- BRAND:
- RT
- AGENCY:
- DDB Russia