"Designing the Noor Brand: Illuminating Navat's Essence in Uzbekistan - World Brand Design Society"

Nabat, novvot, navat or kinva-shakeri is a sweet made in Central Asia and Iran, and is the local equivalent of candy sugar. We chose the word "noor" as the name, which means light in both Uzbek and Persian. As an element of the identity we used the Persian spelling of the word, which is perceived as a pattern.