Dianna Dilworth Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To see the great global work that is being done in one place.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it is ideal to bring this diverse perspective
What do you think of the idea of free entry until the shortlist stage?
No opinion
How would you define the perfect PHNX Awards winner?
A campaign that creates an emotional response that connects to the culture and also is intelligent about media/data.
What is having the biggest impact on creative trends at the moment?
Being a part of the culture. If it is not part of the culture, consumers won't care and create should make people care.
Who would you nominate as your two or three “creatives of the year”?
Mullen Lowe UK, Ogilvy New York
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