| Title | Do Less for The Climate |
| Brief | At a time when the climate issue is at its peak worldwide, the Swedish energy company Göteborg Energi makes an unexpected move and encourages Swedes not to do more for the climate but to do less! That means less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips, because people need to become more aware that consumption ultimately leads to higher carbon emissions. |
| Agency | Welcom |
| Campaign | Do Less for the Climate |
| Advertiser | Göteborg Energi |
| Brand | Göteborg Energi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Poster |
| Market | Subscribers Only |
| Copywriter | N...as Ha....en Subscribers Only |
| Creative Director | J...s S....all Subscribers Only |
| Art Director Assistant | S...a An.....on Subscribers Only |