| Title | Come as you are |
| Brief | Norway's largest bank, DNB, strives to be a bank for everyone. Demonstrating a commitment to LGBTQ+ rights is becoming increasingly important, which is why DNB decided to be a main partner of Oslo Pride in 2023. Making people feel safe to be themselves and come as they are at Pride was defined as the most important contribution DNB could make. We wanted to create something that was as inclusive and inviting as possible, and in line with both DNB’s wishes for the partnership, as well representing the inclusion Oslo Pride stands for in a natural way.We launched the concept "Come as you are." Through DNB's engagement, we aimed to create a sense of security by showing that everyone was welcome as they are at Pride, whether you are old or young, heterosexual or LGBTQ+, an experienced Pride participant or attending for the first time. We invited absolutely everyone to celebrate love just as they are, using online films, outdoor events, digital platforms, DNB’s online bank, and social media. A safe-space breakfast before the parade was arranged, and we invited Pride newcomers to join the DNB float. |
| Agency |
JCP Advertising
|
| Campaign |
Come as you are
|
| Advertiser |
DNB Bank
|
| Brand |
DNB
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| Creative Team |
�...ind Kr......sen Subscribers Only
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| Film Editor |
J...b P...ik Subscribers Only
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| Project Manager |
S...ne Bo.....el Subscribers Only
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| Director |
A...l Je....ad Subscribers Only
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| Creative Team |
H...e Sv....en Subscribers Only
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| Creative Team |
An....ca A...ik Subscribers Only
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N..a Ca....ne O....dt Subscribers Only
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| Creative Team |
H...on M...e Subscribers Only
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| Creative Team |
V...e N....en Subscribers Only
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| Project Manager |
A....en U....ud Subscribers Only
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| Designer |
R....ca Eg....rg Subscribers Only
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| Designer |
S....va Ri.....sen Subscribers Only
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| Film Photographer |
Al.....der H...ev Subscribers Only
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| Animation/3D |
R...n A...n Subscribers Only
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