Rodrigo Lema Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is always a pleasure to take the time and evaluate pieces by colleagues. They are almost always very inspiring.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it is an innovative way of reflecting what is beginning to happen in our environment.
that requires that we know and understand at least a little of each part.
We are a team, every part is important.
that requires that we know and understand at least a little of each part.
We are a team, every part is important.
What do you think of the idea of free entry until the shortlist stage?
Very humanising, and democratic idea.
How would you define the perfect PHNX Awards winner?
An idea that mobilises your inner fibre
What is having the biggest impact on creative trends at the moment?
NOT IA, hahaha
Who would you nominate as your two or three “creatives of the year”?
Diego Medvedocky and Pancho Cassis
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