Why did you think it was important to join the PHNX jury this year?
So proud to take part of the world’s most accessible and democratic awards show. Showing support to diversity allowing people with a diverse range of skills from every corner of our industry to celebrate creative talent and outstanding ideas. I totally aligned with that.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I believe it will lead us to deeper, comprehensive discussions, evaluated from multiple perspectives.
What do you think of the idea of free entry until the shortlist stage?
It will enable more people to participate, to test their ideas. Internationally, registration costs can be expensive and not necessarily accessible to everyone. Therefore, it brings a greater variety of ideas and perspectives.
How would you define the perfect PHNX Awards winner?
It must inspire, it must be innovative, it must redefine the category, it must push the boundaries of creativity, it must be relevant, and executed impeccably.
What is having the biggest impact on creative trends at the moment?
Several factors have a significant impact on creative trends. Among them, we can mention the rapid evolution of technology (ia) and social media, which are changing how people consume and interact with content. Additionally, social concerns such as sustainability, diversity, and inclusion are increasingly influencing the creative choices of businesses and creators. Lastly, the emergence of new forms of artistic expression and transdisciplinary collaborations also contributes to shaping current creative trends.
Who would you nominate as your two or three “creatives of the year”?
Oh this is so hard, there is so many good creatives that are inspiring.