Diego Cowks Interview(s)

I saw joining the PHNX jury this year as an electrifying opportunity to dive headfirst into the vibrant pool of creativity. It's not just about being a part of another jury, but about being part of a movement that celebrates diversity, innovation, and fresh perspectives. PHNX's commitment to nurturing a jury that's as diverse as the creative landscape itself resonated deeply with me.

Moreover, the idea of breaking away from the norm and exploring alternative avenues for recognizing creativity, akin to the Epica Awards and the Webbies, sparked a fire within me. I thrive on pushing boundaries and embracing new approaches, and being part of PHNX allows me to do just that.

So, joining the PHNX jury isn't just about ticking a box—it's about diving into a whirlwind of inspiration, collaboration, and trailblazing creativity. It's about being part of a movement that's shaping the future of the creative industry, one innovative idea at a time. And that's something I couldn't pass up on.

I think your hybrid jury concept is absolutely brilliant. By bringing together creatives, strategists, clients, and individuals from various corners of the industry, you're not just creating a jury—you're forming a melting pot of perspectives, experiences, and insights.

This diversity is invaluable because it reflects the multifaceted nature of the creative industry itself. It's not just about the creatives crafting the ideas; it's about understanding how those ideas resonate with clients, how they align with strategic objectives, and how they impact different sectors of the industry.

This hybrid approach ensures that every angle is considered, every voice is heard, and every aspect of creativity is explored. It's a holistic way of judging creativity—one that's reflective of the real-world dynamics of our industry.

In a world where innovation thrives on collaboration and diversity, your hybrid jury stands out as a beacon of progress and inclusivity. It's a testament to your commitment to fostering a truly dynamic and forward-thinking creative community.

The idea of offering free entry until the shortlist stage is not just innovative but also incredibly inclusive. It opens up doors for a wider range of creatives, regardless of their financial circumstances, to participate in the competition. This approach democratizes the entry process, ensuring that talent and creativity are the primary factors considered, rather than financial resources.

Moreover, by only charging entry fees for submissions that make it to the shortlist stage, you're incentivizing participants to put forward their best work. This not only elevates the overall quality of submissions but also ensures that those who are shortlisted have truly earned their place.

Overall, the concept of free entry until the shortlist stage is a win-win situation—it removes barriers to entry, promotes fairness, and encourages excellence. It's a refreshing approach that aligns with the values of inclusivity and meritocracy, making the competition more accessible and meaningful for all involved.

The perfect PHNX Awards winner would embody a harmonious blend of creativity, innovation, and impact. They would showcase a unique and compelling idea that pushes boundaries, challenges norms, and leaves a lasting impression on audiences. Their work would not only demonstrate exceptional craftsmanship and originality but also reflect a deep understanding of the audience and the cultural context in which it exists.

At the moment, several factors are influencing creative trends, but one of the most significant is the rapid evolution of technology. From artificial intelligence and virtual reality to immersive experiences and interactive storytelling, advancements in technology are reshaping how creatives conceptualize and execute their ideas. changing societal norms and values are driving creative trends. Issues such as sustainability, diversity and inclusion, and social justice are becoming increasingly important, prompting creatives to explore new narratives and perspectives in their work.

The "creatives of the year" could be those who've redefined the industry with their bold campaigns, disruptive strategies, and innovative approaches to storytelling.