Lia Hermann
Senior Concept Creative & Copywriter at www.liahermann.com
Berlin, Germany
TitleRed Cabbage – The Film
BriefIn Germany, Christmas ads are the Super Bowl for retailers. Red cabbage is an essential part of a typical German Christmas meal. Without it, you’d definitely need a miracle to save this season. Or Gorillas – the fastest grocery delivery service in town. #SeasonSolvedGorillas is a startup founded in Berlin and takes pride in embodying the capital’s vibe. That’s why all elements in this film reference Berlin’s iconic nightlife: A bear, the city’s mascot. Dogs on seats are usually forbidden, allowed only in the younger neighborhoods. The public transports’ iconic patterns are worth a tattoo for many, and the gruff bus drivers pulling bad jokes are legends. Lastly, the film calling itself an art house feature is something only Berliners would do.
Agency
Campaign Red Cabbage – The Film
Advertiser Gorillas
Brand Gorillas

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Entrant Company Me......nks Subscribers Only
Lead Creative ..a H....nn Subscribers Only
Creative Director Jo....es H...s Subscribers Only
Creative An.....rie Lo....ne Subscribers Only
Creative J....le ..m Subscribers Only
Creative T...n H...er Subscribers Only
Strategist Fe....do A...jo Subscribers Only
CCO T..l E...l Subscribers Only
Account A....ti S..p Subscribers Only
Project Manager A..e Ka....er Subscribers Only
Project Manager Ka.....na Ke.....ier Subscribers Only
Project Manager ..a H...en Subscribers Only
Design G...a B....sr Subscribers Only
Motion Design A...n Mc....on Subscribers Only
Producer C...s C...p Subscribers Only
Director B..i S...e Subscribers Only

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