Ivan Loyo
Creative Director at Regional Creative Lab inDrive LATAM
CDMX , Mexico
Campaign "How well you know how to be honest." The idea arose after evaluations of the market study where it emerged that the vast majority of people thought that all orange juice was the same wherever it was sold, from the market to a commercial store. Único Fresco is a natural juice that does have a great differential in orange production, in the cultivation process and in the care of its growth, without a doubt it is a special treatment that makes our products different. When we heard this feeling of orange production, we understood that Jumex Único Fresco is truly honest in creating a unique process to make the juice better.

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