Why did you think it was important to join the PHNX jury this year?
I believe it's crucial to participate in the PHNX jury this year to actively engage in the discovery of emerging talents. Every day, we witness the rise of remarkable talent whose work often goes unnoticed. By being part of the jury, I see it as an opportunity to shed light on these talents and contribute to their recognition and growth.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
This diversity enables us to evaluate submissions not just based on their artistic merit but also on their strategic relevance and potential impact within the industry landscape.
What do you think of the idea of free entry until the shortlist stage?
I believe the idea of offering free entry until the shortlist stage is quite innovative and inclusive. It allows a broader range of participants to submit their work without financial barriers, fostering diversity and ensuring that talent from various backgrounds has the opportunity to be recognized.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner would embody excellence in creativity, innovation, and impact.
What is having the biggest impact on creative trends at the moment?
At the moment, several factors are influencing creative trends significantly. One major influence is technology, particularly advancements in digital tools and platforms. These technologies enable creatives to experiment with new mediums, formats, and distribution channels, shaping the way content is produced and consumed.
Who would you nominate as your two or three “creatives of the year”?