Ulises Soberanes
Creative Director at Digitas / Team One
Mexico City, Mexico
When you search for women and cars on Google and social media, the images that appear are hyper-sexualized and objectified, something that does not represent female drivers. Mercedes-Benz, the brand founded by a woman, Bertha Benz, wants to represent women in a dignified and real way in the automotive industry. That is why we call on all women to upload a photo with #ShesMercedes that represents them and thus change the search results in Social Media.

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started