Muenfua Lewis Interview(s)

My journey into this industry is nothing short of unconventional. Which has formed such a deep respect for what we do. It's an honor to judge work that makes this industry so highly coveted. I've worked in different industries. I've done the work of building a brand in the heart of culture. I hope to bring my personal perspective which is informed by my past experiences.

Culture-first work is what resonates with me. It's the hardest to measure, but the impact is undeniable. I would love to see us continue challenging existing structures to ensure we recognize breakthrough work.

Your global advertising hubs are always producing great work. However, some incredible things are happening in West Africa. Countries like Ghana and Nigeria, may not have the same infrastructure we have for advertising, but tremendous creativity is taking place in the groundswell of culture. The rest of the world should take note.

As the political climate in the United States rages war against diversity initiatives, who will be a champion for diverse thought and perspective, and who will not? Regardless of where you stand, we'll feel its impact.

It only works if it all works. Strategy, Creative, etc.

They live outside the Ad world, but their influence will find its way into our work. How can you not be amazed by the contributions of Kendrick Lamar and is PGLang collective? Authentic and Meaningful.