Samar AlDaoud Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
As a young Art Director in the field, Im most excited to be exposed to as many different ideas and concepts as possible, i truly believe we all have something to bring to the table and Im excited to be part of the PHNX jury and bring in my own perspective in the judging process.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
I truly believe the general main stream idea of advertising is shifting with time - with social media and the way it has developed over the past couple of years - there is no blue print to truly understand the client and the consumer - and i think those type of ideas are what should be celebrated and recognized.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
The Middle Eastern region has had a rise up in the field in the past couple of years and im excited to see how that develops and evolves with time in the future.
What trends or cultural shifts do you think will define the most impactful creative work this year?
Any non-conventional methods, integrating social media trends in a thoughtful way within your campaign and as always being super relatable as brand.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
Believe in the work you do and let that be enough.
Which creative minds are inspiring you the most right now?
Any big lifestyle fashion brands have recently been inspiring me - and the way they integrate their clothes in our day to day life is always inspiring me, photographers and videographers and editors are also a big inspiration to me.
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