About me
I am a results-driven marketing professional with 10 years of experience in advertising, recognized with awards for efficiency in performance campaigns, achieving the first Effie Latam for Bolivia in 2022.
I have advised over 40 brands across Latin America in categories such as banking, insurance, transportation, technology, consumer goods, pharmaceuticals, and more. This experience allows me to understand business models and find the best way to maximize marketing investment profitability.
Founder of Marketing Rocks magazine, podcaster, and a recognized figure in digital advertising in my country.
Born in Santa Cruz de la Sierra, Bolivia.
Skills
Languages
- Spanish - Native
- English - Basic
Sector Experience
Awards
People I worked with
Alejandra Rojas
Creative Director
Fuego Latam
Andrea Mertens
CEO and Founder
ADLER
My Work
SEE ALL WORKCuenta Fabulosa
- BRAND:
- Banco Fassil
- AGENCY:
- Arandu
Positions
Digital Marketing Manager at Banco Ganadero
Banco Ganadero, Santa Cruz
Bolivia
January 2025 - Present (1 month)
Founder & COO Marketing Rocks Magazine
Marketing Rocks, Santa Cruz
Bolivia
July 2024 - Present (7 months)
Founder & Head of Digital Media Planning at Brave Agency
Brave Agency, Santa Cruz
Bolivia
January 2017 - Present (8 years 1 month)
Digital Marketing Manager at Toyota/Lexus Bolivia
Toyosa Group, Santa Cruz
Bolivia
October 2023 - December 2024 (1 year 2 months)
Head of Digital Media Planning at Banco Fassil
Santa Cruz de la Sierra, Bolivia
March 2021 - June 2023 (2 years 3 months)
Cuenta Fabulosa
- BRAND:
- Banco Fassil
- AGENCY:
- Arandu
Digital Media Planning at Consorcio Publicitario Rozenman
Consorcio Publicitario Rozenman, Santa Cruz
Bolivia
September 2019 - January 2021 (1 year 4 months)
Marketing at Tigo Bolivia
Tigo Bolivia, Santa Cruz
Bolivia
November 2013 - January 2017 (3 years 2 months)
Other professional activities
PHNX 2025
Awards Jury Member
Similar Talent
Thiraphan Vachiradechkul
Intelligence & Digital Management Marketing Manager
Real Move co.,ltd (True corporation)