POPAGANDA Music Festival - "The single release"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

3412

Title	The single release
Brief	Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Agency	Saatchi & Saatchi
Campaign	The single release
Advertiser	POPAGANDA / LUGER INC.
Brand	POPAGANDA Music Festival
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Creative Director	G...av Eg.....dt Subscribers Only
Art Director	G...av Eg.....dt Subscribers Only
Copywriter	K...a J....rd Subscribers Only
Art Director	E..k H...t .f O...�s Subscribers Only
Graphic Designer	G...av D...rt Subscribers Only
Account Manager	L...se P....on Subscribers Only