Yotkan Ancient City in Xinjiang, China - "Magnificent" by LIA 2024
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| Title | Magnificent |
| Brief | Yotkan Ancient City was the capital of the ancient Khotan Kingdom, one of the Thirty-Six States of the Western Regions during the Han and Tang dynasties. It's a renowned historical site located in Hetian, Xinjiang, China. Xinjiang Fruit and Tourism Group, drawing inspiration from historical records, has faithfully reconstructed this ancient city using the architectural vocabulary of ancient Khotan. We collaborated with musician Ma Shang You to create a song titled "A Thousand Years" dedicated to this ancient city. The film follows a young cyclist as he journeys through Yotkan Ancient City, witnessing moments that transcend a thousand years. It features scenes of a princess on horseback galloping through the desert; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; a Uighur girl dancing on a rooftop; a soccer enthusiast agile as a hare on the trunk of a Populus euphratica; The elderly motorcycle couple, conversing affectionately about their love as they wander the world; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; The enchanting silhouette of a Loulan heroine running along the eaves of a red wall; powerful cuju matches beneath the Kunlun Mountains; a canoe shooting flames across a serene lake at night, and Tang Dynasty ladies with half-hidden faces playing pipa etc. This dreamlike and enchanting realm showcases the "magnificent" of Yotkan Ancient City to the world. |
| Agency | The Nine Shanghai |
| Campaign | Magnificent |
| Advertiser | Yotkan Ancient City in Xinjiang, China |
| Brand | Yotkan Ancient City in Xinjiang, China |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Creativity and Production Company | ..e N..e Sh....ai Subscribers Only |
| Director | J..y X...g Subscribers Only |
| Creative Director | J..y X...g Subscribers Only |
| Executive Producer | ..u J...i . S...g Y..g Subscribers Only |
| Performing Arts Director | .i .a Subscribers Only |
| Photography Director | ..o Yo....ng Subscribers Only |
| Composer and Singer | .a Sh....ou Subscribers Only |
| Art Director | J..y X...g Subscribers Only |
| Performing Arts Production | C..n ..i Subscribers Only |
| Producer | W..g Y....ng . K...ha .r Subscribers Only |
| Lyrics | .u H....ng Subscribers Only |
| Editor | W..g .u Subscribers Only |
| Color | Z...g Y....ie Subscribers Only |
| Music Mix | ..n Sh....ai Subscribers Only |
| Online | C..n J...ei Subscribers Only |
| Acknowledgements | W..g Z...u . Z...g X....ei Subscribers Only |