2024 LIA Award Winners

Creative Use of Data

AGENCY: MRM Worldwide, Brazil
BRAND: Samsung
CATEGORY: Creative Use of Data
AWARD: Grand LIA
ADVERTISER: Samsung

Audio & Radio

AGENCY: Area 23, An IPG Health Company
BRAND: Siemens Healthineers
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: Siemens Healthineers

Branded Entertainment

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: AB Inbev

Branded Content

AGENCY: FCB New York
BRAND: Michelob Ultra
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: AB Inbev

Integration

AGENCY: McCann Poland
BRAND: MasterCard
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: Mastercard International

Ambient & Activation

AGENCY: McCann Poland
BRAND: MasterCard
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: Mastercard International

Ambient & Activation

AGENCY: Serviceplan Germany
BRAND: PetPace
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: PetPace

Billboard

AGENCY: Serviceplan Germany
BRAND: PetPace
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: PetPace

Poster

AGENCY: Publicis
BRAND: Riff
CATEGORY: Creative Use of Data
AWARD: Gold
ADVERTISER: RIFF

Creative Strategy

AGENCY: Publicis Conseil
BRAND: Darty
CATEGORY: Creative Use of Data
AWARD: Silver
ADVERTISER: Darty

Non-Traditional

AGENCY: FCB Chicago
BRAND: Digital Public Library of America
CATEGORY: Creative Use of Data
AWARD: Silver
ADVERTISER: Digital Public Library of America (DPLA)

Integration

AGENCY: LePub APAC
BRAND: National Library Board
CATEGORY: Creative Use of Data
AWARD: Silver
ADVERTISER: National Library Board Singapore