2011 Cannes Lions International Festival of Creativity Award Winners

Cannes Lions International Festival of Creativity

Creative Award

London, United Kingdom

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2011 Cannes Lions International Festival of Creativity - Grand Prix - Financial services, including investor relations & corporate finance

PR

Break Up (Board)

AGENCY: Clemenger BBDO Melbourne
BRAND: National Australia Bank
CATEGORY: Financial services, including investor relations & corporate finance
AWARD: Grand Prix
ADVERTISER: National Australia Bank

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best International PR Campaign

PR

Vac From The Sea

AGENCY: Prime Weber Shandwick
BRAND: Electrolux
CATEGORY: Best International PR Campaign
AWARD: Gold Lion
ADVERTISER: Electrolux

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of social media

PR

Digital Death

AGENCY: TBWA\Chiat\Day New York
BRAND: Keep a Child Alive
CATEGORY: Best use of social media
AWARD: Gold Lion
ADVERTISER: Keep a Child Alive

2011 Cannes Lions International Festival of Creativity - Gold Lion - Charity & not for profit

PR

Digital Death

AGENCY: TBWA\Chiat\Day New York
BRAND: Keep a Child Alive
CATEGORY: Charity & not for profit
AWARD: Gold Lion
ADVERTISER: Keep a Child Alive

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best launch or re-launch

PR

Water Mark

AGENCY: Leo Burnett Sydney
BRAND: Bundaberg Rum
CATEGORY: Best launch or re-launch
AWARD: Gold Lion
ADVERTISER: Diageo

2011 Cannes Lions International Festival of Creativity - Gold Lion - Public affairs

PR

Shine a Light On Opportunity

AGENCY: Political Lobbying & Media Relations
BRAND: Durand Academy
CATEGORY: Public affairs
AWARD: Gold Lion
ADVERTISER: N/A

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of media relations

PR

Shine a Light On Opportunity

AGENCY: Political Lobbying & Media Relations
BRAND: Durand Academy
CATEGORY: Best use of media relations
AWARD: Gold Lion
ADVERTISER: N/A

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of social media

PR

Skankplay

AGENCY: DonTryThis
BRAND: Skank's Newest Song
CATEGORY: Best use of social media
AWARD: Gold Lion
ADVERTISER: N/A

2011 Cannes Lions International Festival of Creativity - Gold Lion - Corporate responsibility

PR

Taxi Drivers' University

AGENCY: Sancho BBDO
BRAND: Chevrolet
CATEGORY: Corporate responsibility
AWARD: Gold Lion
ADVERTISER: GM Colmotores

2011 Cannes Lions International Festival of Creativity - Gold Lion - Automotive & transport

PR

Tramp A Benz (Board)

AGENCY: Jung von Matt AG
BRAND: Mercedes-Benz
CATEGORY: Automotive & transport
AWARD: Gold Lion
ADVERTISER: N/A

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of broadcast

PR

Get Tested (Board)

AGENCY: Y&R Israel
BRAND: Israel AIDS Task Force
CATEGORY: Best use of broadcast
AWARD: Silver Lion
ADVERTISER: Israel AIDS Task Force

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of media relations

PR

Break Up (Board)

AGENCY: Clemenger BBDO Melbourne
BRAND: National Australia Bank
CATEGORY: Best use of media relations
AWARD: Silver Lion
ADVERTISER: National Australia Bank

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best integrated campaign led by PR

PR

2 Minute Silence

AGENCY: BCW London
BRAND: The Royal British Legion
CATEGORY: Best integrated campaign led by PR
AWARD: Silver Lion
ADVERTISER: The Royal British Legion

2011 Cannes Lions International Festival of Creativity - Silver Lion - Charity & not for profit

PR

2 Minute Silence

AGENCY: BCW London
BRAND: The Royal British Legion
CATEGORY: Charity & not for profit
AWARD: Silver Lion
ADVERTISER: The Royal British Legion

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best integrated campaign led by PR

PR

Fake It All

AGENCY: H&C Leo Burnett Beirut
BRAND: Brand Protection Group
CATEGORY: Best integrated campaign led by PR
AWARD: Silver Lion
ADVERTISER: Brand Protection Group

2011 Cannes Lions International Festival of Creativity - Silver Lion - Technology & manufacturing

PR

Parallel Lines

AGENCY: ONEVOICE London
BRAND: Philips
CATEGORY: Technology & manufacturing
AWARD: Silver Lion
ADVERTISER: Philips

2011 Cannes Lions International Festival of Creativity - Silver Lion - Public Sector

PR

Salute Trainer

AGENCY: Hakuhodo
BRAND: Japan Maritime Self-Defense Forces
CATEGORY: Public Sector
AWARD: Silver Lion
ADVERTISER: Japan Maritime Self-Defense Forces

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best launch or re-launch

PR

Shave Sutra

AGENCY: RK Swamy BBDO
BRAND: Gillette
CATEGORY: Best launch or re-launch
AWARD: Silver Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Silver Lion - Consumer goods, including FMCG and household products

PR

Shave Sutra

AGENCY: RK Swamy BBDO
BRAND: Gillette
CATEGORY: Consumer goods, including FMCG and household products
AWARD: Silver Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of broadcast

PR

Silent National Anthem

AGENCY: Mudra Communications Pvt. Ltd.
BRAND: Reliance Media Works
CATEGORY: Best use of broadcast
AWARD: Silver Lion
ADVERTISER: Reliance Media Works