2012 Cannes Lions International Festival of Creativity Award Winners
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Melo Explosions
AGENCY:
Wieden + Kennedy
BRAND:
Jordan
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Nike
Be The Coach
AGENCY:
Ogilvy South Africa
BRAND:
Carling Black Label
CATEGORY:
Best use or integration of experiential events
AWARD:
Gold Lion
ADVERTISER: SABMiller Plc
Great Paper Airplane Project
AGENCY:
BBDO Worldwide
BRAND:
Great Paper Airplane Project
CATEGORY:
Best use or integration of experiential events
AWARD:
Gold Lion
ADVERTISER: Pima Air And Space Museum
The Smirnoff Night Project
AGENCY:
Special Group
BRAND:
Vodka
CATEGORY:
Best use or integration of experiential events
AWARD:
Silver Lion
ADVERTISER: Smirnoff
Call Of Duty Xp 2011
AGENCY:
NCompass International
BRAND:
Call Of Duty: Modern Warfare 3
CATEGORY:
Best use or integration of experiential events
AWARD:
Silver Lion
ADVERTISER: Activision Publishing
Smart EBall
AGENCY:
BBDO Group Germany
BRAND:
Smart
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Daimler AG
The Concert of Toys
AGENCY:
China
BRAND:
Toys R Us
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Toys R Us
Skate Pinball
AGENCY:
Colenso BBDO Auckland
BRAND:
Mountain Dew
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Frucor Beverages
Skate Pinball
AGENCY:
BBDO Worldwide
BRAND:
Mountain Dew
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: PepsiCo Inc.
MLB Fan Cave
AGENCY:
Hill Holliday
BRAND:
Mlb Fan Cave
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Major League Baseball Properties, Inc.
The Worst Breath in the World
AGENCY:
Ogilvy Paris
BRAND:
Tic Tac
CATEGORY:
Best use or integration of experiential events
AWARD:
Bronze Lion
ADVERTISER: Ferrero