2012 Cannes Lions International Festival of Creativity Award Winners
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Small Business Official Day
AGENCY:
CP+B
BRAND:
American Express Open
CATEGORY:
Financial Products & Services
AWARD:
Grand Prix
ADVERTISER: American Express
Builders of Sound Making-of
AGENCY:
Serviceplan Group
BRAND:
Lego
CATEGORY:
Best Temporary In-Store Displays In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Lego
The Return Of Dictator Ben Ali
AGENCY:
Memac Ogilvy Tunisia
BRAND:
Engagement Citoyen
CATEGORY:
Public Health & Safety & Public Awareness Messages
AWARD:
Gold Lion
ADVERTISER: Engagement Citoyen
The Return Of Dictator Ben Ali
AGENCY:
Memac Ogilvy Tunisia
BRAND:
Engagement Citoyen
CATEGORY:
Best Use Of Experiential Marketing In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Engagement Citoyen
Celebrating The Value Of Integration
AGENCY:
Saatchi & Saatchi
BRAND:
CoorDown
CATEGORY:
Best Use Of Broadcast In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: CoorDown
Recipe Receipt
AGENCY:
.
BRAND:
Hellmann's
CATEGORY:
Food & Non- Alcoholic Drinks
AWARD:
Gold Lion
ADVERTISER: Unilever
Bikers (Board)
AGENCY:
Duval Guillaume
BRAND:
Carlsberg
CATEGORY:
Alcoholic Drinks
AWARD:
Gold Lion
ADVERTISER: Carlsberg Breweries
Mobile Medic
AGENCY:
George Patterson Y&R
BRAND:
Defense Force Recruitment
CATEGORY:
Best Use Of Print Or Standard Outdoor In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Defense Force Recruitment
Mobile Medic
AGENCY:
George Patterson Y&R
BRAND:
Defense Force Recruitment
CATEGORY:
Best Use Of Other Digital Media In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Defense Force Recruitment
Insight (Board)
AGENCY:
Cheil Worldwide
BRAND:
Samsung
CATEGORY:
Best Integrated Campaign Led By Promo & Activation
AWARD:
Gold Lion
ADVERTISER: Samsung
Insight (Board)
AGENCY:
Cheil Worldwide
BRAND:
Samsung
CATEGORY:
Best Use Of Experiential Marketing In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Samsung
Sorry about the twigs, folks
AGENCY:
Colenso BBDO Auckland
BRAND:
Monteith's Crushed Cider
CATEGORY:
Best Integrated Campaign Led By Promo & Activation
AWARD:
Gold Lion
ADVERTISER: DB Breweries Ltd.
Donation Glasses (Board)
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Best Use Of Broadcast In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: Mars, Inc.
LG Thief (Board)
AGENCY:
Y&R Not Just Film
BRAND:
LG
CATEGORY:
Best Use Of Social Media Marketing In A Promotional Campaign
AWARD:
Gold Lion
ADVERTISER: LG
Push the Button
AGENCY:
Duval Guillaume
BRAND:
TNT
CATEGORY:
Best New Product Launch/Re-Launch Or Multi-Product Promotion At Retail
AWARD:
Gold Lion
ADVERTISER: Turner Broadcasting Inc.
Push the Button
AGENCY:
Duval Guillaume
BRAND:
TNT
CATEGORY:
Publications & Media
AWARD:
Gold Lion
ADVERTISER: Turner Broadcasting Inc.
Le Curiosism
AGENCY:
F/Nazca Saatchi & Saatchi Publicidade Ltda.
BRAND:
Pinacoteca Art Museum of São Paulo
CATEGORY:
Best Use Of Experiential Marketing In A Promotional Campaign
AWARD:
Silver Lion
ADVERTISER: Pinacoteca do Estado de Sao Paulo
Fundraising Billboard
AGENCY:
Accenture Song (formerly Kolle Rebbe)
BRAND:
Bischöfliches Hilfswerk Misereor
CATEGORY:
Charities
AWARD:
Silver Lion
ADVERTISER: Bischöfliches Hilfswerk Misereor
BYO Cup Day
AGENCY:
Leo Burnett
BRAND:
7-Eleven Slurpee
CATEGORY:
Food & Non- Alcoholic Drinks
AWARD:
Silver Lion
ADVERTISER: 7-Eleven
Small Business Official Day
AGENCY:
CP+B
BRAND:
American Express Open
CATEGORY:
Best Use Of Social Media Marketing In A Promotional Campaign
AWARD:
Silver Lion
ADVERTISER: American Express
