2015 Cannes Lions International Festival of Creativity Award Winners

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2015 Cannes Lions International Festival of Creativity - Grand Prix - Response/Real-Time Activity
Direct

Interception

AGENCY: Grey New York
BRAND: Volvo
CATEGORY: Response/Real-Time Activity
AWARD: Grand Prix
ADVERTISER: Volvo

2015 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Direct

#LikeAGirl

AGENCY: Leo Burnett Toronto
BRAND: Always
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Digital Marketing
Direct

The Interactive Form

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Use of Digital Marketing
AWARD: Gold Lion
ADVERTISER: Canal+

2015 Cannes Lions International Festival of Creativity - Gold Lion - Customer Journey
Direct

The Interactive Form

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Customer Journey
AWARD: Gold Lion
ADVERTISER: Canal+

2015 Cannes Lions International Festival of Creativity - Gold Lion - Acquisitions
Direct

The Interactive Form

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Acquisitions
AWARD: Gold Lion
ADVERTISER: Canal+

2015 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Love Has No Labels

AGENCY: R/GA
BRAND: Ad Council
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: Ad Council

2015 Cannes Lions International Festival of Creativity - Gold Lion - Retail & E-Commerce, including Restaurants
Direct

The Freshest Orange Juice

AGENCY: Marcel
BRAND: INtermarché
CATEGORY: Retail & E-Commerce, including Restaurants
AWARD: Gold Lion
ADVERTISER: Intermarché

2015 Cannes Lions International Festival of Creativity - Gold Lion - Art Direction/Design for Direct
2015 Cannes Lions International Festival of Creativity - Gold Lion - Retention
Direct

Bosse's Milk

AGENCY: Ingo
BRAND: Lidl
CATEGORY: Retention
AWARD: Gold Lion
ADVERTISER: Lidl

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Audience in a Direct Marketing Campaign
Direct

Interception

AGENCY: Grey New York
BRAND: Volvo
CATEGORY: Use of Social Audience in a Direct Marketing Campaign
AWARD: Gold Lion
ADVERTISER: Volvo

2015 Cannes Lions International Festival of Creativity - Gold Lion - Acquisitions
Direct

#HANDSOFF

AGENCY: Marcel
BRAND: Marc Dorcel
CATEGORY: Acquisitions
AWARD: Gold Lion
ADVERTISER: Marc Dorcel

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Digital Marketing
Direct

#HANDSOFF

AGENCY: Marcel
BRAND: Marc Dorcel
CATEGORY: Use of Digital Marketing
AWARD: Gold Lion
ADVERTISER: Marc Dorcel

2015 Cannes Lions International Festival of Creativity - Gold Lion - Travel, Entertainment & Leisure
Direct

Blind Trip

AGENCY: Grey Ecuador
BRAND: Ministry of Transportation and Tourism
CATEGORY: Travel, Entertainment & Leisure
AWARD: Gold Lion
ADVERTISER: Ministry of Transportation and Tourism

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of New Technology in a Direct Marketing Campaign
Direct

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Use of New Technology in a Direct Marketing Campaign
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of New Technology in a Direct Marketing Campaign
Direct

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Use of New Technology in a Direct Marketing Campaign
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: No Somos Delito

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Mobile Marketing
Direct

Joe Boxer Inactivity Tracker

AGENCY: FCB Chicago
BRAND: Joe Boxer
CATEGORY: Use of Mobile Marketing
AWARD: Gold Lion
ADVERTISER: Kmart Corporation

2015 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Audience in a Direct Marketing Campaign
2015 Cannes Lions International Festival of Creativity - Gold Lion - Costs/Creative Performance Direct Campaign