2021 Cannes Lions International Festival of Creativity Award Winners

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2021 Cannes Lions International Festival of Creativity - Grand Prix - Technological Achievement in Digital Craft
Digital Craft

Astronomical

BRAND: Fortnite
CATEGORY: Technological Achievement in Digital Craft
AWARD: Grand Prix
ADVERTISER: Epic Games Inc.

2021 Cannes Lions International Festival of Creativity - Grand Prix - Prosperity: Industry, Innovation and Infrastructure
Sustainable Development Goals

The 2030 Calculator

AGENCY: Farm
BRAND: Doconomy
CATEGORY: Prosperity: Industry, Innovation and Infrastructure
AWARD: Grand Prix
ADVERTISER: Doconomy

2021 Cannes Lions International Festival of Creativity - Grand Prix - Fan Engagement / Community Building
Entertainment for Music

Feed Parade

AGENCY: Gut
BRAND: Mercado Livre
CATEGORY: Fan Engagement / Community Building
AWARD: Grand Prix
ADVERTISER: Mercado Livre

2021 Cannes Lions International Festival of Creativity - Gold Lion - Audience Insight
Creative Strategy

Project Free Period

AGENCY: DDB Mudra
BRAND: Stayfree
CATEGORY: Audience Insight
AWARD: Gold Lion
ADVERTISER: Johnson & Johnson

2021 Cannes Lions International Festival of Creativity - Gold Lion - UX & Journey Design
Digital Craft

The Uncensored Library

AGENCY: DDB Berlin
BRAND: Reporters Without Borders
CATEGORY: UX & Journey Design
AWARD: Gold Lion
ADVERTISER: Reporters Without Borders

2021 Cannes Lions International Festival of Creativity - Gold Lion - Content Creation & Production
PR

The Uncensored Library

AGENCY: DDB Berlin
BRAND: Reporters Without Borders
CATEGORY: Content Creation & Production
AWARD: Gold Lion
ADVERTISER: Reporters Without Borders

2021 Cannes Lions International Festival of Creativity - Gold Lion - Content Placement
Social & Influencer

The Uncensored Library

AGENCY: DDB Berlin
BRAND: Reporters Without Borders
CATEGORY: Content Placement
AWARD: Gold Lion
ADVERTISER: Reporters Without Borders

2021 Cannes Lions International Festival of Creativity - Gold Lion - Experience Design: Voice
Digital Craft

Project Understood (160s)

AGENCY: FCB Canada
BRAND: Google AI / Canadian Down Syndrome Society
CATEGORY: Experience Design: Voice
AWARD: Gold Lion
ADVERTISER: Google AI / Canadian Down Syndrome Society

2021 Cannes Lions International Festival of Creativity - Gold Lion - Data Storytelling
Creative Data

For Seasons Composed by Climate Data

AGENCY: Jung von Matt / Fleet
BRAND: NDR Elbphilharmonie Orchester
CATEGORY: Data Storytelling
AWARD: Gold Lion
ADVERTISER: NDR Elbphilharmonie Orchester

2021 Cannes Lions International Festival of Creativity - Gold Lion - Organic Reach & Influence
Social & Influencer

Parkscapes

AGENCY: BBDO Canada
BRAND: Regent Park School of Music
CATEGORY: Organic Reach & Influence
AWARD: Gold Lion
ADVERTISER: Regent Park School of Music

2021 Cannes Lions International Festival of Creativity - Gold Lion - Community Management
Social & Influencer

Bee Influencer

AGENCY: Publicis Conseil
BRAND: Fondation de France
CATEGORY: Community Management
AWARD: Gold Lion
ADVERTISER: Fondation de France

2021 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Platforms
2021 Cannes Lions International Festival of Creativity - Gold Lions - Social: Content for User Engagement
Mobile Lions

Cités - TIK TOK x AMAZON PRIME VIDEO

AGENCY: Herezie
BRAND: Amazon Prime Video
CATEGORY: Social: Content for User Engagement
AWARD: Gold Lions
ADVERTISER: Amazon.com, Inc.

2021 Cannes Lions International Festival of Creativity - Gold Lion - Social: Co-creation & User Generated Content
Mobile Lions

Feed Parade

AGENCY: Gut
BRAND: Mercado Livre
CATEGORY: Social: Co-creation & User Generated Content
AWARD: Gold Lion
ADVERTISER: Mercado Livre

2021 Cannes Lions International Festival of Creativity - Gold Lion - AI Storytelling
Digital Craft

Alone With Me

AGENCY: Spotify In-House
BRAND: Spotify
CATEGORY: AI Storytelling
AWARD: Gold Lion
ADVERTISER: Spotify

2021 Cannes Lions International Festival of Creativity - Silver Lion - Travel / Leisure
Creative Effectiveness

No need to fly - around the world in germany

AGENCY: Ogilvy Germany
BRAND: Deutsche Bahn
CATEGORY: Travel / Leisure
AWARD: Silver Lion
ADVERTISER: Deutsche Bahn

2021 Cannes Lions International Festival of Creativity - Silver Lion - Cultural Insight
Brand Experience & Activation

IKEA APARTMENTEKA

AGENCY: Instinct
BRAND: IKEA platform for free ready-made interior design
CATEGORY: Cultural Insight
AWARD: Silver Lion
ADVERTISER: IKEA

2021 Cannes Lions International Festival of Creativity - Silver Lion - Ambient & Experiential/Displays
Outdoor

The Most Expensive T-Shirt

AGENCY: Small
BRAND: Diesel
CATEGORY: Ambient & Experiential/Displays
AWARD: Silver Lion
ADVERTISER: Diesel

2021 Cannes Lions International Festival of Creativity - Silver Lion - Public Affairs & Lobbying
PR

A Hard Pill To Swallow

AGENCY: Åkestam Holst /NoA
BRAND: Apotek Hjärtat
CATEGORY: Public Affairs & Lobbying
AWARD: Silver Lion
ADVERTISER: Apotek Hjärtat

2021 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility