2022 Cannes Lions International Festival of Creativity Award Winners
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The tampon book: a book against tax discrimination
AGENCY:
Scholz & Friends Berlin GmbH
BRAND:
THE FEMALE COMPANY
CATEGORY:
Single Market
AWARD:
Gold Lion
ADVERTISER: THE FEMALE COMPANY
Courage Is Beautiful
AGENCY:
OGILVY, London / OGILVY, Toronto
BRAND:
DOVE | UNILEVER
CATEGORY:
Real-time Response
AWARD:
Gold Lion
ADVERTISER: DOVE | UNILEVER
Moldy Whopper
AGENCY:
INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
BRAND:
BURGER KING
CATEGORY:
Retail
AWARD:
Gold Lion
ADVERTISER: BURGER KING
Project Understood (130s)
AGENCY:
FCB CANADA, Toronto
BRAND:
CANADIAN DOWN SYNDROME SOCIETY
CATEGORY:
Collaboration
AWARD:
Gold Lion
ADVERTISER: CANADIAN DOWN SYNDROME SOCIETY
Undercover Avatar (60s)
AGENCY:
HAVAS PARIS, Puteaux / HAVAS PLAY, Paris
BRAND:
ASSOCIATION L'ENFANT BLEU
CATEGORY:
Breakthrough on a Budget
AWARD:
Gold Lion
ADVERTISER: ASSOCIATION L'ENFANT BLEU
SAVE RALPH
AGENCY:
THE HUMANE SOCIETY OF THE UNITED STATES, Washington DC / VESPA PICTURES, California
BRAND:
HUMANE SOCIETY INTERNATIONAL
CATEGORY:
Online Film: Not-for-profit / Charity / Government
AWARD:
Gold Lion
ADVERTISER: HUMANE SOCIETY INTERNATIONAL
Google - Black Owned Friday
AGENCY:
GOOGLE, New York / BBH USA, New York / ANONYMOUS CONTENT, Los Angeles
BRAND:
GOOGLE
CATEGORY:
Music/Sound Design
AWARD:
Gold Lion
ADVERTISER: GOOGLE
Google - Black Owned Friday
AGENCY:
GOOGLE, New York / BBH USA, New York / ANONYMOUS CONTENT, Los Angeles
BRAND:
GOOGLE
CATEGORY:
Production of Exclusive Artist Content in Partnership with a Brand or a Cause
AWARD:
Gold Lion
ADVERTISER: GOOGLE
Reverse Selfie (135s)
AGENCY:
Ogilvy New York
BRAND:
Dove
CATEGORY:
Corporate Purpose & Social Responsibility
AWARD:
Gold Lion
ADVERTISER: Unilever
Barbecue
AGENCY:
Grey Group Argentina
BRAND:
Itaú Argentina
CATEGORY:
Technology: mCommerce
AWARD:
Gold Lion
ADVERTISER: ITAÚ BANK
Mojang Studios - The Power of Play
AGENCY:
Bold Scandinavia
BRAND:
Minecraft
CATEGORY:
Art Direction: Brand & Communications Design
AWARD:
Gold Lion
ADVERTISER: MINECRAFT
Heinz Draw Ketchup
AGENCY:
Rethink Communications Inc.
BRAND:
Heinz
CATEGORY:
Social Behaviour
AWARD:
Gold Lion
ADVERTISER: Kraft Heinz
Tough Turban
AGENCY:
Zulu Alpha Kilo
BRAND:
Tough Turban
CATEGORY:
Health & Wellness Tech
AWARD:
Gold Lion
ADVERTISER: Pfaff Harley-Davidson
Super. Human. | Tokyo 2020 Paralympic Games Trailer
AGENCY:
SOMESUCH, London / 4CREATIVE, London
BRAND:
PARALYMPICS / C4
CATEGORY:
Direction
AWARD:
Gold Lion
ADVERTISER: PARALYMPICS / C4
Super. Human. | Tokyo 2020 Paralympic Games Trailer
AGENCY:
4CREATIVE, London
BRAND:
CHANNEL 4
CATEGORY:
Use of Licensed/Adapted Music
AWARD:
Gold Lion
ADVERTISER: CHANNEL 4
Plastic Fishing Tournament
AGENCY:
We Believers
BRAND:
AB INBEV / CORONA
CATEGORY:
Corporate Purpose & Social Responsibility
AWARD:
Gold Lion
ADVERTISER: AB INBEV / CORONA
Plastic Fishing Tournament
AGENCY:
WE BELIEVERS, Brooklyn
BRAND:
AB INBEV / CORONA
CATEGORY:
Corporate Purpose & Social Responsibility
AWARD:
Gold Lion
ADVERTISER: AB INBEV / CORONA
Plastic Fishing Tournament
AGENCY:
WE BELIEVERS, Brooklyn
BRAND:
AB INBEV / CORONA
CATEGORY:
Life below Water
AWARD:
Gold Lion
ADVERTISER: AB INBEV / CORONA
Golf Ad Break Championship Hype Reel
AGENCY:
DDB Sydney
BRAND:
Volkswagen Golf
CATEGORY:
Use of Branded Content Created for Digital or Social
AWARD:
Gold Lion
ADVERTISER: Volkswagen
Para Expansion Pack
AGENCY:
BBDO, Toronto
BRAND:
CANADIAN PARALYMPIC COMMITTEE
CATEGORY:
Products: Infant Products, Toys & Educational Products
AWARD:
Gold Lion
ADVERTISER: CANADIAN PARALYMPIC COMMITTEE
