2004 EFFIE USA Award Winners
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Jeopardy
AGENCY:
Fallon
BRAND:
Holiday Inn Express
CATEGORY:
Sustained Success
AWARD:
Gold
My Business
AGENCY:
The Martin Agency
BRAND:
UPS
CATEGORY:
Delivery Systems and Products
AWARD:
Gold
Springer
AGENCY:
BBH New York
BRAND:
AXE
CATEGORY:
Beauty Aids
AWARD:
Gold
Paul
AGENCY:
Sedgwick Rd.
BRAND:
Washington Mutual
CATEGORY:
Financial Services / Products
AWARD:
Gold
Ice
AGENCY:
McKinney
BRAND:
First Citizens Bank
CATEGORY:
Financial Services / Image
AWARD:
Gold
Sink
AGENCY:
MullenLowe U.S.
BRAND:
Johnson & Johnson Corporate
CATEGORY:
Corporate Reputation/Image/Indentity
AWARD:
Gold
I'll Be There
AGENCY:
TBWA\Chiat\Day Los Angeles
BRAND:
Apple Computer, Inc.
CATEGORY:
Computer Software
AWARD:
Gold
Do it ebay
AGENCY:
Goodby Silverstein & Partners
BRAND:
eBay
CATEGORY:
Retail / Etail - General
AWARD:
Gold
Bottle Cap
AGENCY:
Powell
BRAND:
Rheingold
CATEGORY:
Beverages/Alcohol
AWARD:
Gold
New Neighbor
AGENCY:
Ackerman McQueen, Inc.
BRAND:
Leapfrog
CATEGORY:
Children's Products
AWARD:
Gold
Gifts
AGENCY:
Ackerman McQueen, Inc.
BRAND:
Leapfrog
CATEGORY:
Children's Products
AWARD:
Gold
N/A
AGENCY:
Martin/Williams Advertising
BRAND:
L.L. Bean
CATEGORY:
Retail / Etail - Specialized
AWARD:
Gold
Drop
AGENCY:
Element 79
BRAND:
Propel Fitness Water
CATEGORY:
Beverages/Non-Carbonated
AWARD:
Gold
Thank You
AGENCY:
Arnold Worldwide NY
BRAND:
Trivial Pursuit 20th Anniversary Edition
CATEGORY:
Leisure Products
AWARD:
Gold
Curfew
AGENCY:
J. Walter Thompson Detroit
BRAND:
White Castle
CATEGORY:
Fast Food and Restaurants
AWARD:
Gold
Archipelago: The Open Show
AGENCY:
Fallon
BRAND:
Archipelago
CATEGORY:
Financial Services / Image
AWARD:
Gold