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The One Show

Creative Award
New York, United States

2012 The One Show Award Winners

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Consumer Television
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2012 The One Club for Creativity - Gold Pencil - Consumer Television / 60 Second - Single
Consumer Television

Pathologlical Liar

AGENCY: Y&R New York
BRAND: Land Rover
CATEGORY: Consumer Television / 60 Second - Single
AWARD: Gold Pencil
ADVERTISER: Land Rover

2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Vending Machine

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Charmin

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Bounce

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Blown Mind

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Charmin

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Gold Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer TV/Over 60 second: Single
Consumer Television

A Dream Car. For Real Life.

AGENCY: David&Goliath
BRAND: Kia
CATEGORY: Consumer TV/Over 60 second: Single
AWARD: Gold Pencil
ADVERTISER: Kia Motor Corp.

2012 The One Club for Creativity - Silver Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

One Hitter

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Silver Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Silver Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Dog

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Silver Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Yacht

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: Home Box Office, Inc.

2012 The One Club for Creativity - Silver Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Bounce

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Consumer Television / :30/:25 - Single
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2012 The One Club for Creativity - Silver Pencil - Consumer Television / 60 second - single
Consumer Television

Shake On It

AGENCY: Wieden + Kennedy
BRAND: ESPN
CATEGORY: Consumer Television / 60 second - single
AWARD: Silver Pencil
ADVERTISER: ESPN, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / 30:/:25 - Single
Consumer Television

Translator (English)

AGENCY: AlmapBBDO
BRAND: Volkswagen
CATEGORY: Consumer Television / 30:/:25 - Single
AWARD: Bronze Pencil
ADVERTISER: Volkswagen

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / 60 Second - Single
Consumer Television

The Odd Couple

AGENCY: The Brooklyn Brothers
BRAND: New Era
CATEGORY: Consumer Television / 60 Second - Single
AWARD: Bronze Pencil
ADVERTISER: New Era Cap Company, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Over 60 second - Single
Consumer Television

The Date

AGENCY: Wieden + Kennedy Amsterdam
BRAND: Heineken
CATEGORY: Consumer Television / Over 60 second - Single
AWARD: Bronze Pencil
ADVERTISER: Heineken

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Hospital

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: HBO

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Underdog

AGENCY: BBDO New York
BRAND: HBO Go
CATEGORY: Consumer Television / Commercials of Var. Length - Campaign
AWARD: Bronze Pencil
ADVERTISER: Home Box Office, Inc.

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / Over 60 Second - Single
Consumer Television

Love the Game

AGENCY: Wieden + Kennedy
BRAND: Jordan
CATEGORY: Consumer Television / Over 60 Second - Single
AWARD: Bronze Pencil
ADVERTISER: Nike

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / :20 and Under - Single
Consumer Television

Tea

AGENCY: McCann Manchester
BRAND: Aldi
CATEGORY: Consumer Television / :20 and Under - Single
AWARD: Bronze Pencil
ADVERTISER: Aldi

2012 The One Club for Creativity - Bronze Pencil - Consumer Television / :20 and Under - Campaign
Consumer Television

Low Fat Cereals

AGENCY: McCann Manchester
BRAND: Aldi
CATEGORY: Consumer Television / :20 and Under - Campaign
AWARD: Bronze Pencil
ADVERTISER: Aldi