2017 The One Show Award Winners
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Swishy Chug: The Fake Brand That Led to Real Results.
BRAND:
Jamba Juice
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Gold
ADVERTISER: Zimmerman Advertising
The BulletPen
AGENCY:
McCann Worldgroup Colombia
BRAND:
Ministry of National Education
CATEGORY:
Media Relations
AWARD:
Gold
ADVERTISER: Ministry of National Education
Legally Bride
AGENCY:
H&C Leo Burnett Beirut
BRAND:
KAFA
CATEGORY:
Events & Experiential
AWARD:
Gold
ADVERTISER: KAFA
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Innovation in Public Relations
AWARD:
Gold
ADVERTISER: Lockheed Martin
The Field Trip To Mars
AGENCY:
McCann Worldgroup
BRAND:
Lockheed Martin
CATEGORY:
Events & Experiential
AWARD:
Gold
ADVERTISER: Lockheed Martin
Edible Six Pack Rings
AGENCY:
We Believers
BRAND:
Saltwater Brewery
CATEGORY:
Reputation Management
AWARD:
Gold
ADVERTISER: Saltwater Brewery
Care counts
AGENCY:
Digitas
BRAND:
Whirlpool
CATEGORY:
Community Building
AWARD:
Gold
ADVERTISER: Whirlpool Corporation
President of playlists
BRAND:
Spotify
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Gold
ADVERTISER: Spotify
Zero Minutes of Fame
AGENCY:
Ogilvy Chicago
BRAND:
The Brady Foundation
CATEGORY:
Innovation in Public Relations
AWARD:
Gold
ADVERTISER: The Brady Foundation
Analog
AGENCY:
MullenLowe U.S.
BRAND:
American Greetings
CATEGORY:
Brand Voice
AWARD:
Silver
ADVERTISER: American Greetings
Fly Babies
AGENCY:
MullenLowe U.S.
BRAND:
JetBlue
CATEGORY:
Reputation Management
AWARD:
Silver
ADVERTISER: JetBlue Airways
Open House
AGENCY:
Grey Canada
BRAND:
Salvation Army
CATEGORY:
Events & Experiential
AWARD:
Silver
ADVERTISER: The Salvation Army
Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer
AGENCY:
DDB Group Germany
BRAND:
Pink Ribbon Germany
CATEGORY:
Media Relations
AWARD:
Silver
ADVERTISER: Pink Ribbon Germany
meet graham
AGENCY:
Clemenger BBDO Melbourne
BRAND:
Transport Accident Commission
CATEGORY:
Integrated Campaign
AWARD:
Silver
ADVERTISER: Transport Accident Commission
Care counts
AGENCY:
Digitas
BRAND:
Whirlpool
CATEGORY:
Events & Experiential
AWARD:
Silver
ADVERTISER: Whirlpool Corporation
Reuniting memories from 1947
AGENCY:
Leo Burnett India
BRAND:
OLX
CATEGORY:
Community Building
AWARD:
Silver
ADVERTISER: OLX.in
Like my addiction (french)
AGENCY:
BETC Paris
BRAND:
Addict'Aide
CATEGORY:
Community Building
AWARD:
Silver
ADVERTISER: Addict'Aide
Let us Bully You - In Virtual Reality
AGENCY:
MRM//McCann Stockholm
BRAND:
UR (The Swedish Educational Broadcast Company)
CATEGORY:
Innovation in Public Relations
AWARD:
Silver
ADVERTISER: UR (The Swedish Educational Broadcast Company)
Rule40
AGENCY:
Leo Burnett Chicago
BRAND:
Brooks Running
CATEGORY:
Integrated Campaign
AWARD:
Silver
ADVERTISER: Brooks Running
Rule40
AGENCY:
Leo Burnett Chicago
BRAND:
Brooks Running
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Silver
ADVERTISER: Brooks Running
