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The One Show

Creative Award
New York, United States

2023 The One Show Award Winners

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2023 The One Club for Creativity - Silver Pencil - Original Music / Song
Music & Sound Craft

We Are All Witnesses

AGENCY: Wieden + Kennedy
BRAND: Nike
CATEGORY: Original Music / Song
AWARD: Silver Pencil
ADVERTISER: Nike

2023 The One Club for Creativity - Silver Pencil - Creative Effectiveness / CSR
Creative Effectiveness

Reverse Selfie (135s)

AGENCY: Ogilvy
BRAND: Dove
CATEGORY: Creative Effectiveness / CSR
AWARD: Silver Pencil
ADVERTISER: Unilever

2023 The One Club for Creativity - Silver Pencil - Creative Effectiveness / CSR
Creative Effectiveness

Plastic Fishing Tournament

AGENCY: We Believers
BRAND: Corona
CATEGORY: Creative Effectiveness / CSR
AWARD: Silver Pencil
ADVERTISER: ABInbev / Grupo Modelo

2023 The One Club for Creativity - Silver Pencil - Events & Experiential
Public Relations

No More Red

AGENCY: Iris Worldwide
BRAND: Arsenal FC and Adidas
CATEGORY: Events & Experiential
AWARD: Silver Pencil
ADVERTISER: Arsenal FC and Adidas

2023 The One Club for Creativity - Silver Pencil - Spatial Design / Experiential & Immersive
Design

Unwanted Followers

AGENCY: No Fixed Address
BRAND: Canadian Centre for Child Protection
CATEGORY: Spatial Design / Experiential & Immersive
AWARD: Silver Pencil
ADVERTISER: The Canadian Centre for Child Protection

2023 The One Club for Creativity - Silver Pencil - Data Visualization / Static or Dynamic
Design

The Black Elevation Map

AGENCY: Performance Art
BRAND: Black & Abroad
CATEGORY: Data Visualization / Static or Dynamic
AWARD: Silver Pencil
ADVERTISER: Black & Abroad

2023 The One Club for Creativity - Silver Pencil - Storytelling
Creative Use of Data

The Black Elevation Map

AGENCY: Performance Art
BRAND: Black & Abroad
CATEGORY: Storytelling
AWARD: Silver Pencil
ADVERTISER: Black & Abroad

2023 The One Club for Creativity - Silver Pencil - Single Region or Market / Consumer / Brand
Creative Effectiveness

See Equal #ShareTheLoad (120s)

AGENCY: BBDO India
BRAND: Ariel
CATEGORY: Single Region or Market / Consumer / Brand
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2023 The One Club for Creativity - Silver Pencil - Direct Marketing
Pharma

I will always be me (Case)

AGENCY: VML
BRAND: Dell Technologies and Intel
CATEGORY: Direct Marketing
AWARD: Silver Pencil
ADVERTISER: Dell Technologies and Intel

2023 The One Club for Creativity - Silver Pencil - Craft / Art Direction
Integrated

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
CATEGORY: Craft / Art Direction
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2023 The One Club for Creativity - Silver Pencil - Multicultural Impact
Cultural Driver

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
CATEGORY: Multicultural Impact
AWARD: Silver Pencil
ADVERTISER: Procter & Gamble

2023 The One Club for Creativity - Silver Pencil - Social Post / Single Platform Series
Social Media

The Truth Wins

AGENCY: DDB Berlin
BRAND: Reporters Ohne Grenzen
CATEGORY: Social Post / Single Platform Series
AWARD: Silver Pencil
ADVERTISER: Reporters Without Borders

2023 The One Club for Creativity - Silver Pencil - Digital & Online / Websites & Mobile
Direct Marketing

505 Migrants

AGENCY: TBWA\PARIS
BRAND: France Terre d'Asile / Watizat
CATEGORY: Digital & Online / Websites & Mobile
AWARD: Silver Pencil
ADVERTISER: France Terre d'Asile / Watizat

2023 The One Club for Creativity - Silver Pencil - Casting
Moving Image Craft & Production

Have a Word

AGENCY: Ogilvy
BRAND: Mayor of London
CATEGORY: Casting
AWARD: Silver Pencil
ADVERTISER: Mayor of London

2023 The One Club for Creativity - Silver Pencil - Brand-Side Initiated & Originated Projects
Brand-Side / In-House

Escape From The Office

BRAND: Apple
CATEGORY: Brand-Side Initiated & Originated Projects
AWARD: Silver Pencil
ADVERTISER: Apple Inc.

2023 The One Club for Creativity - Silver Pencil - Long Form Video / Single
Branded Entertainment

Escape From The Office

BRAND: Apple
CATEGORY: Long Form Video / Single
AWARD: Silver Pencil
ADVERTISER: Apple Inc.

2023 The One Club for Creativity - Silver Pencil - Integrated Campaign
Integrated

Touch Card

AGENCY: McCann New York
BRAND: MasterCard
CATEGORY: Integrated Campaign
AWARD: Silver Pencil
ADVERTISER: Mastercard International

2023 The One Club for Creativity - Silver Pencil - Brand Voice
Public Relations

Tattoo Duo-Over

AGENCY: BETC Paris
BRAND: Duolingo
CATEGORY: Brand Voice
AWARD: Silver Pencil
ADVERTISER: Duolingo

2023 The One Club for Creativity - Silver Pencil - Stunts & Activations
Social Media

Tattoo Duo-Over

AGENCY: BETC Paris
BRAND: Duolingo
CATEGORY: Stunts & Activations
AWARD: Silver Pencil
ADVERTISER: Duolingo

2023 The One Club for Creativity - Silver Pencil - Innovation & Transformation / Innovation in Social Media
Social Media

Will, first homeless in the metaverse

AGENCY: TBWA\PARIS
BRAND: Entourage
CATEGORY: Innovation & Transformation / Innovation in Social Media
AWARD: Silver Pencil
ADVERTISER: Entourage