2018 D&AD Awards Award Winners
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Google Home of the Whopper
AGENCY:
DAVID
BRAND:
Whopper
CATEGORY:
Direct Response/Film Advertising
AWARD:
Yellow Pencil
ADVERTISER: Burger King
Exclusive the Rainbow case study
AGENCY:
DDB Chicago
BRAND:
Mars Wrigley Confectionery
CATEGORY:
Direct Acquisition & Retention
AWARD:
Yellow Pencil
ADVERTISER: Wrigley Company
Exclusive the Rainbow Announcement
AGENCY:
DDB Chicago
BRAND:
Mars Wrigley Confectionery
CATEGORY:
Direct Acquisition & Retention
AWARD:
Yellow Pencil
ADVERTISER: Wrigley Company
Colour of Corruption
AGENCY:
Grey Brasil
BRAND:
Reclame AQUI
CATEGORY:
Direct Response/Digital
AWARD:
Graphite Pencil
ADVERTISER: Reclame AQUI
The Child Replacement Programme/Hard To Impress
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Direct Acquisition & Retention
AWARD:
Graphite Pencil
ADVERTISER: Mars, Inc.
The Gene Project
AGENCY:
adam&eveDDB
BRAND:
Marmite
CATEGORY:
Direct Product & Service
AWARD:
Graphite Pencil
ADVERTISER: Unilever
Re:scam
AGENCY:
DDB Group Aotearoa
BRAND:
Netsafe
CATEGORY:
Direct Response/Digital
AWARD:
Graphite Pencil
ADVERTISER: Netsafe
Pee Ad (print)
AGENCY:
Åkestam Holst /NoA
BRAND:
IKEA
CATEGORY:
Direct Response/ Press & Poster
AWARD:
Graphite Pencil
ADVERTISER: IKEA
Le marché interdit
AGENCY:
Marcel
BRAND:
Carrefour
CATEGORY:
Direct Response
AWARD:
Graphite Pencil
ADVERTISER: Carrefour
The Black Market
AGENCY:
Marcel
BRAND:
Carrefour
CATEGORY:
Direct Response
AWARD:
Graphite Pencil
ADVERTISER: Carrefour
Xbox Design Lab Originals: The Fanchise Model
AGENCY:
McCann London
BRAND:
Microsoft
CATEGORY:
Direct Integrated Campaigns
AWARD:
Graphite Pencil
ADVERTISER: Microsoft
Black Supermarket
AGENCY:
Marcel
BRAND:
Carrefour
CATEGORY:
Direct Response
AWARD:
Graphite Pencil
ADVERTISER: Carrefour
Footnote for the breast
AGENCY:
The Classic Partnership Advertising
BRAND:
Medcare Women & Children Hospital
CATEGORY:
Direct Response
AWARD:
Wood Pencil
ADVERTISER: Medcare
The Hearing Test In Disguise
AGENCY:
Proximity Worldwide
BRAND:
Cochlear
CATEGORY:
Direct Response/Film Advertising
AWARD:
Wood Pencil
ADVERTISER: Cochlear
The Virtual Crashboard (English version)
AGENCY:
Serviceplan Group France
BRAND:
Sécurité routière IDF
CATEGORY:
Direct Response/Ambient
AWARD:
Wood Pencil
ADVERTISER: Direction de la Sécurité et de la Circulation Routières
Pitching French Films to Hollywood
AGENCY:
Ogilvy Singapore
BRAND:
Alliance Française de Singapour
CATEGORY:
Direct Integrated Campaigns
AWARD:
Wood Pencil
ADVERTISER: Alliance Française
Colour of Corruption
AGENCY:
Grey Brasil
BRAND:
Reclame AQUI
CATEGORY:
Direct Product & Service
AWARD:
Wood Pencil
ADVERTISER: Reclame AQUI
Immunity Charm
AGENCY:
McCann, Health
BRAND:
Immunity Charm
CATEGORY:
Direct Product & Service
AWARD:
Wood Pencil
ADVERTISER: Ministry of Public Health
Google Home of the Whopper
AGENCY:
DAVID
BRAND:
Whopper
CATEGORY:
Direct Response/Digital
AWARD:
Wood Pencil
ADVERTISER: Burger King
The Child Replacement Programme/Hard To Impress
AGENCY:
Colenso BBDO Auckland
BRAND:
Pedigree
CATEGORY:
Direct Integrated Campaigns
AWARD:
Wood Pencil
ADVERTISER: Mars, Inc.
