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Creative Award
Aylesford, United Kingdom
IKEA - "Buy With Your Time" by The Caples Awards 2021

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TitleBuy With Your Time
BriefWe saw an opportunity to reward IKEA’s loyal customers who previously made the trip by turning the effort and time they went through to get there into a strength. By leveraging Google Maps timeline, we created a direct activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products based on the average salary* of people living in Dubai. This worked through Google Map’s timeline function that records past routes taken, where customers were able to show how many minutes they had spent on previous IKEA trips and this accumulated time was converted into a currency that allows them to spend on IKEA products.*(https://www.guide2dubai.com/living/expat-life/dubai-salary-and-pay-scale)
Agency
Campaign Buy With Your Time
Advertiser IKEA
Brand IKEA

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