2021 The Caples Awards Award Winners

Buy With Your Time

AGENCY: Ogilvy UAE
BRAND: IKEA
CATEGORY: Radical New Strategy
AWARD: Gold
ADVERTISER: IKEA

Mr Humfreez

AGENCY: TBWA Group New Zealand
BRAND: ANZ Bank
CATEGORY: Radical New Strategy
AWARD: Gold
ADVERTISER: Australia & New Zealand Banking Group

The Homeless Bank Account

AGENCY: Wunderman Thompson UK
BRAND: HSBC
CATEGORY: Radical New Strategy
AWARD: Gold
ADVERTISER: HSBC

Beyond Generations

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Radical New Strategy
AWARD: Gold
ADVERTISER: Microsoft

Unscalpable

BRAND: Cadbury Caramilk
CATEGORY: Radical New Strategy
AWARD: Gold
ADVERTISER: Mondelez International

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
CATEGORY: Radical New Strategy
AWARD: Silver
ADVERTISER: Babyshop

A Dad's Job

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Home Centre
CATEGORY: Radical New Strategy
AWARD: Silver
ADVERTISER: Home Centre

Michelob ULTRA Courtside

AGENCY: FCB New York
BRAND: Michelob ULTRA, Microsoft, NBA
CATEGORY: Radical New Strategy
AWARD: Silver
ADVERTISER: AB Inbev

Ready-To-Go-Uniforms

AGENCY: Wunderman Thompson
BRAND: Wacoal
CATEGORY: Radical New Strategy
AWARD: Silver
ADVERTISER: Wacoal Corp.

The Digital High Street

AGENCY: RAPP
BRAND: The Big Issue
CATEGORY: Radical New Strategy
AWARD: Silver

Heavily Accented

AGENCY: Ogilvy Spain
BRAND: Cruzcampo
CATEGORY: Radical New Strategy
AWARD: Silver
ADVERTISER: Heineken

Me Too Act Too (#MeToo #ActToo)

AGENCY: FCB/SIX
BRAND: Me Too
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Me Too Movement

The Spotify Parenthesis

AGENCY: Milk
BRAND: Bye Bye Bicycle
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Bye Bye Bicycle

The Roar Map

AGENCY: HURRAH.AGENCY
BRAND: Lion
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Cereal Partners France

Angel's Souls

AGENCY: BBDO Berlin
BRAND: Save One Person
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Save One Person

Angel's Souls

AGENCY: BBDO Berlin
BRAND: Save One Person
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Save One Person

Belgian Break

AGENCY: Happiness / An FCB alliance
BRAND: SBS BroadCast Belgium
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: SBS Television

Bottled Masks

AGENCY: Sancho BBDO
BRAND: Postobón
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Postobón SA

Super Schooner

AGENCY: Ogilvy Sydney
BRAND: Merivale
CATEGORY: Radical New Strategy
AWARD: Bronze
ADVERTISER: Merivale

AGENCY: RAPP Worldwide
BRAND: Virgin Media
CATEGORY: Radical New Strategy
AWARD: Silver Lion