2017 The Golden Drum Awards Award Winners

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Golden Drum Grand Prix
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2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Drinks
Film

When You Drive, Never Drink. Jackie

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Drinks
AWARD: Golden Drum Grand Prix
ADVERTISER: Heineken

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Best media strategy
Media

Responsibly the beer

AGENCY: McCann Worldgroup Italy
BRAND: Ubrew
CATEGORY: Best media strategy
AWARD: Golden Drum Grand Prix
ADVERTISER: Ubrew

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Integrated
Integrated

Responsibly the beer

AGENCY: McCann Worldgroup Italy
BRAND: Ubrew
CATEGORY: Integrated
AWARD: Golden Drum Grand Prix
ADVERTISER: Ubrew

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Financial & business services
OOH (out of home)

Car curling

AGENCY: Voskhod
BRAND: Smartpolis Insurance
CATEGORY: Financial & business services
AWARD: Golden Drum Grand Prix
ADVERTISER: Smartpolis Insurance

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Films & tv shows
Branded content and entertainment

The lick-hiker's guide to inner strength

AGENCY: Hasan & Partners
BRAND: Valio Gefilus
CATEGORY: Films & tv shows
AWARD: Golden Drum Grand Prix
ADVERTISER: Valio Oy

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Capture (use) of local spirit
Capture (use) of local spirit

Live. From a different world

AGENCY: McCann Worldgroup Romania
BRAND: Telecom
CATEGORY: Capture (use) of local spirit
AWARD: Golden Drum Grand Prix
ADVERTISER: Vodafone

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Activation programme
Activation programme

Bedtime Fairy Tales

AGENCY: Grey Ljubljana
BRAND: A1 Slovenia
CATEGORY: Activation programme
AWARD: Golden Drum Grand Prix
ADVERTISER: A1 Slovenia

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Media
Press

Humanitarian Invasion

AGENCY: Y&R Praha
BRAND: Newsweek
CATEGORY: Media
AWARD: Golden Drum Grand Prix
ADVERTISER: Newsweek, Inc.

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Media
Press

Victory Resignation

AGENCY: Y&R Praha
BRAND: Newsweek
CATEGORY: Media
AWARD: Golden Drum Grand Prix
ADVERTISER: Newsweek, Inc.

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Media
Press

Galaxy explosion

AGENCY: Y&R Praha
BRAND: Newsweek
CATEGORY: Media
AWARD: Golden Drum Grand Prix
ADVERTISER: Newsweek, Inc.

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Social commercial communication
Public relations

Dear Mr. President

AGENCY: Ogilvy & Mather Zagreb
BRAND: Jana water
CATEGORY: Social commercial communication
AWARD: Golden Drum Grand Prix
ADVERTISER: Jamnica

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Drinks

No Compromises

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Drinks
AWARD: Golden Drum Grand Prix

2017 Slovenian Advertising Association (SOZ) - Golden Drum - Golden Drum Grand Prix - Drinks