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2022 The New York Festivals Advertising Awards Award Winners
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- Activation & Engagement: Best Use
- Activation & Engagement: Product & Services
- Audio/Radio: Best Use
- Audio/Radio: Craft
- Audio/Radio: Products & Services
- Avant-Garde/Innovative: Avant-Garde/Innovative
- Branded Content/Entertainment: Best Use
- Branded Content/Entertainment: CRAFT
- Branded Content/Entertainment: Discipline
- Branded Content/Entertainment: Product & Services
- Collaborations & Partnerships: Best Use
- Collaborations & Partnerships: Products & Services
- Design: Brand Design
- Design: Craft
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- Digital/Mobile: Best Use
- Digital/Mobile: Craft
- Direct: Best Use
- Direct: Craft
- Direct: Products & Services
- FINANCIAL: Business to Business
- FINANCIAL: Consumer
- FINANCIAL: Use of Discipline/Medium
- Film Craft
- Film Products & Services
- Film: Best Use
- Film: Products & Services
- HELL'S KITCHEN - ALCOHOL: BEST USE
- HELL'S KITCHEN - ALCOHOL: PRODUCT AND SERVICE
- HELL'S KITCHEN - CANNABIS: BEST USE
- New York City Award
- Outdoor" Products & Services
- Outdoor: Best Use
- Outdoor: Craft
- Outdoor: Products & Services
- PRINT: BEST USE
- PRINT: CRAFT
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- PUBLIC RELATIONS: Best Use
- PUBLIC RELATIONS: Products & Services
- PURPOSE (Formerly Positive World Impact): EMPOWERMENT
- PURPOSE (Formerly Positive World Impact): Public Service
- PUSHING CULTURE (FORMERLY BRAVE WORK/BRAVE CLIENT)
- Package & Product Design: Best Use
- Package & Product Design: Craft
- Package & Product Design: Products & Services
- SMALL AGENCY: BEST USE
- SMALL AGENCY: Products & Services
- SOCIAL MEDIA & INFLUENCER: Best Use
- SOCIAL MEDIA & INFLUENCER: Platform
- SPORTS: Best Use
- START-UP: BEST USE
- STUDENT: Craft - Other than Film or Video
- STUDENT: Film Craft/Video Craft
- STUDENT: Medium
- THE FUTURE NOW: BEST USE
- THE FUTURE NOW: Product & Service Advertising
- DDB Chicago / DDB San Francisco / Alma
- 4129Grey, Istanbul
- Accenture Song (formerly Kolle Rebbe), Hamburg
- Alma, Coconut Grove
- Anorak
- antoni GmbH, Berlin
- Apriil, Oslo
- BBDO Belgium, Bruxelles
- BBDO Berlin
- BBDO Guerrero, Makati City
- BeautifulBeast, Dallas
- Berlin Cameron, New York
- Beta Collective, São Paulo
- BWGTBLD, Berlin
- Cheil China, Beijing
- Cheil Germany, Schwalbach
- Commonwealth//McCann, Detroit
- Dongseo University, Seoul
- draftLine
- Droga5, New York
- Dunn&Co, Tampa
- FCB Chicago
- Felipa Creative Studio, Mexico
- Fenton Stephens, Melbourne
- Filmakademie Baden-Württemberg GmbH
- Final Frame GmbH, München
- FRED & FARID Los Angeles, Los Angeles
- Gachon University
- Grabarz & Partner, Hamburg
- GREYnJ United
- Hakuhodo, Tokyo
- Havas New York
- Havas Paris, Puteaux
- HoC Dubai
- HoC Madrid
- HoC Vienna
- Innvented, Montevideo
- Interaction, San Pedro
- Jung von Matt / Donau, Wien
- Jung von Matt AG, Hamburg
- Jung von Matt/Alster, Hamburg
- Keko Dubai
- Leo Burnett / M&T Vietnam, Ho Chi Minh City
- Leo Burnett Colombia, Bogotá
- Leo Burnett Germany, Frankfurt am Main
- Leo Burnett Riyadh
- LLYC, Madrid
- M&C Saatchi, Sydney
- Marcel, Paris
- McCann Health, New Jersey
- McCann Panama, Panama 5
- McCann Paris, Neuilly sur Cedex
- Miami Ad School Hamburg
- Miami Ad School USA
- MSL
- MullenLowe U.S., New York
- NOMINT, London
- Ogilvy Germany, Frankfurt am Main
- OLIVER Agency, London
- Openlearn Academy
- Paper, Guayaquil
- PEPSICO Purchase ALMA DDB, Miami
- POL Oslo
- Publicis Emil, Brussels
- Publicis Emil, Frankfurt
- Publicis Italy, Milan
- Red & Co., Portland
- RUNT, New York
- Scholz & Friends Berlin GmbH
- Scholz & Friends Hamburg GmbH
- Scholz & Friends Zürich AG
- School Of Visual Arts
- School of Visual Arts, New York, United States
- Serviceplan Americas, New York
- Serviceplan Bubble, Munich
- Serviceplan Campaign, Hamburg
- Serviceplan Group, Munich
- SS+K, New York
- TBWA\PARIS, Boulogne-Billancourt
- TBWA\RAAD, Dubai
- TBWA\Thailand, Bangkok
- Tech and Soul, São Paulo
- the community, Miami
- The Pub School
- The Studio at SCA, Perth
- Thinkerbell, Surry Hills
- This is Locco, Bratislava
- thjnk Berlin
- Translation, New York
- Unit Image, Paris
- Verizon Creative Marketing, New York
- Virtue Worldwide, Brooklyn
- VML (formerly WT), Buenos Aires
- VML Global, New York
- VML India, Mumbai
- VML, Kansas City
- VML, New York
- VML, New York
- VMLY&R Commerce, Mumbai
- Weber Shandwick Worldwide, New York
- WundermanThompson Switzerland, Zurich
- You've Got Pictures Korea, Seoul
- Zerotrillion, Toronto
- Zulu Alpha Kilo, Toronto
- AB Inbev
- AMA
- AROYA x GABY Inc. x Last Prisoner Project
- Activision Blizzard
- Ageas Federal Life Insurance
- All #TogetherAgainstCorona
- Anheuser-Busch Companies, Inc.
- Australian Ethical
- BBDO Guerrero
- BBK
- BMW
- BMW AG
- Baby Quest Foundation
- Babyganics
- Bandai Namco
- Bang & Olufsen (B&O)
- Betway
- Bitpanda
- Black Business and Professional Association, et al.
- Brauerei Schützengarten and SC Rapperswil-Jona Lakers
- Burger King
- Cloud of Legacy
- Colon Cancer Coalition
- Concern Worldwide
- Curtice Brothers
- Daimler AG
- Data Center CR
- Decathlon
- Dell Technologies and Intel
- Deutscher Olympischer SportBund
- Diageo
- Diario Metro
- Dot Incorporation
- Dot inc.
- Dr. Ing. h.c. F. Porsche AG
- Duolingo
- EDEKA Zentrale
- FLOWR
- FWD Insurance
- Fridays For Future
- Fundación MarViva
- Google + HMCT
- Gruner + Jahr AG & Co
- Gymshark
- HSBC
- Hamburger SV
- Heetch
- Heineken
- Heineken Holding
- HomeEquity Bank
- Hyundai Motor Group
- IKEA
- IWC Schaffhausen
- Innocence Project
- Isuzu Motors Limited
- Johanniter Unfallhilfe e.V.
- KASIKORNBANK
- KFC
- Kaiser Permanente
- Kraft
- Krungsri Auto
- LG
- Ladder
- Little Creatures Brewing
- Madres y Familiares de Detenidos Desaparecidos Uruguay
- Mastercard
- Maxx Flash
- McDonald's
- Mercedes Benz
- Mercedes-Benz
- Microsoft
- Minderoo Foundation
- Mitsubishi Motors Corporation
- Molson Coors
- Mondelez International
- Morgan Stanley
- Motown Museum
- Multiopticas
- N26 GmbH
- NEW YORK OFFICE OF THE MAYOR
- Nasco Insurance Group
- Neiwai
- Netflix
- O2
- PENNY
- PEPSI
- POLYCAM X UNESCO
- PUERTO DE INDIAS
- Penguin Books
- PepsiCo Inc.
- Pfaff Harley-Davidson
- Porsche
- Posten
- Promote Iceland
- Red Bull
- Samsung
- Sanofi
- Spinneys
- Strahl unbreakable glasses
- Tampa Bay Lightning
- Tatra Banka
- The Guardian
- The New York Times Company
- The Nippon Foundation
- The North Face
- Therabody
- UNHCR
- USTWO
- Under Armour
- Unilever
- United Nations
- Universal Music Group
- Verizon
- Vienna Tourist Board
- Volksbanken Raiffeisenbanken
- Volkswagen AG
- WWF
- Walmart
- Wendy's
- Winamax
- Wrangler
- adidas
- iSelect
- ACNUR
- AMA
- Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
- Ageas Federal Life Insurance
- Ali Forney Center
- All #TogetherAgainstCorona
- Australian Ethical
- BBDO Guerrero
- BBK
- BMW
- Baby Quest Foundation
- Bang & Olufsen
- Betway
- Bitpanda
- Black Business and Professional Association, et al.
- Brauerei Schützengarten and SC Rapperswil-Jona Lakers
- Bud Light
- Budweiser
- Burger King
- CAR4CASH
- Call of Duty
- Cloud of Legacy
- Colon Cancer Coalition
- Concern Worldwide
- Curtice Brothers
- DOSB
- Data Center CR
- Decathlon
- Dell Technologies and Intel
- Dot Go
- Dot Incorporation
- Dot Pad
- Duolingo
- E*TRADE
- ELDEN RING
- Edeka
- FLOWR
- FWD Insurance
- Freedom Grams
- Fridays For Future
- Fundación MarViva
- Furphy
- German Parkinson's Foundation
- Google + HMCT
- Gymshark
- HSBC
- HSBC Bank
- Hamburger SV
- Heetch
- Heineken
- HomeEquity Bank
- Hyundai
- IKEA
- IWC Schaffhausen
- Innocence Project
- Inspired by Iceland
- Isuzu
- Johanniter
- KFC
- Kaiser Permanente
- Kbank
- LG
- Ladder
- MINI
- Madres y Familiares de Detenidos Desaparecidos Uruguay
- Mastercard
- Maxx Flash
- McDonald's
- Mercedes Vito
- Mercedes-Benz
- Metro
- Miller Lite
- Minderoo Foundation
- Mitsubishi Motors
- Motown Museum
- Multiópticas
- N26
- NEW YORK OFFICE OF THE MAYOR
- Nasco Insurance
- Neiwai
- Netflix
- None
- O2
- Oreo
- Oscar Mayer
- POLYCAM X UNESCO
- Penguin Books
- Penny
- Pepsi
- Pfaff Harley-Davidson
- Porsche
- Porsche 911
- Porsche Taycan
- Posten
- Puerto de Indias
- Red & Co.
- Red Bull
- Rexona
- Samsung
- Samsung Mobile
- Spinneys
- Stern.de
- Strahl
- Tampa Bay Lightning
- Tanqueray X Netfilx
- Tatra Banka
- The Guardian
- The New York Times
- The Nippon Foundation
- The North Face Korea
- Therabody
- USTWO
- Under Armour
- Unilever
- United Nations
- Universal Music x Spotify
- Verizon
- Vienna Tourist Board
- Volkswagen
- Volkswagen x FC Bayern
- WWF’s Arctic Programme
- Walmart
- Wendy's
- Winamax
- Xbox
- adidas
- iSelect
- myPiggy
- #BetterWithPepsi
- #MissionToUranus
- #SHOWUSEQUAL
- #TOGETHERAGAINSTCORONA
- #UnfortunatelyFakeNews
- 'What's Going On 50th'
- 1% - After more than 5 million years of human existence on Earth, it’s time for a change…
- 30" Singles
- 9/12: The Untold Story of Reconnecting New York
- A Hemsworthy Stunt Double
- A tale of NOW and THEN
- Act against Algorithm
- Air
- An Unrecognized Word
- Astronauts
- Backup Ukraine
- Bedtime Stories
- Beernaments
- Bejby Blue
- BELONG HERE.
- BEOPULSE
- Better With Pepsi
- BETTER WITH PEPSI - BURGER KING
- Betway - I Bet It My Way
- Bihar, choosing tomorrow
- Boomerbook
- Born Guilty
- Born of a Dream
- Bounce Back
- Braille Stories
- Break Your Algorithm
- Calculating Hope
- Calm in the Storm
- Can't negotiate the melting point of ice
- Carversations
- Come Back
- Conscious Is Back
- Degree Inclusive
- Doppelgangers
- Dot Go
- Dot Go. The First Customizable Object Recognition App For The Visually Impaired
- Dot Pad
- Drinkable Hockeyfield
- Drive 2 Extremes
- Dyslexia Jersey
- Dyslexia Unetided
- ELDEN RING - Story Trailer
- Empathy Line
- FC Bayern World Squad
- Fertility Finder
- Freedom Grams
- From Hydro to Crypto
- Get me out, Freud!
- Goodnight mommy
- Guardian 200 Years, A Work In Progress
- Heineken Juke "Music In A Can"
- Here's to Perfectly Imperfect Parenting
- Hi Toilet
- Home At Last
- How to become a Bridgerton
- I Say Present
- I Will Always Be Me
- JOYTOPIA
- KFCinema
- Last Words Insurance
- Learn To Act
- Level Up
- Love Has No Boundaries
- Marvin Gaye 50th Anniversary
- McDelivery Doorbells
- Meat Tweet
- Miles From Water
- Millboard
- Minimalism
- My Face, Their Stories
- myPiggy – Germany's First Smart Piggy Bank
- Netflix Kitchen
- Nothing to Hide
- NYC SAYS GAY
- On-Hold Fest
- One
- Operation CoDnite
- Orders of Sacrifice
- Orders of Sacrifice
- OREO Thins Protection Program
- Peace of Mind
- Preserving glaciers
- Pudding
- Quest For Dyslexia
- Reusing "Plastic" by Ruben Blades
- Roast Day
- Shakespeare Remix
- Smart Fill
- Smelly Belt for Missing People
- So Dead
- Staybl
- Summer Stimmy
- SUPERMARC
- Sustainability Initiatives from Mercedes-Benz
- The Anti-Look
- The Art of Progress
- The Bacon Scented Shoelace Drop
- The Bigger Crash
- The Bread Exam
- The Breakaway
- The Dissolving Bottle
- The Every Home
- The First Meta Sneaker
- The Ghost
- The Heinicke Deal
- The Issue Within The Issue
- The Ketchup Ban
- The Killer Pack
- The Lifegiving Light
- The Lift
- The Micropedia of Microaggressions
- The Month of N
- The Night is Young
- The OREO Offering
- The Radical Change
- The safe delivery
- The Soundtrack That Gives Back
- The Spotify Charthack
- The Truth Takes a Journalist
- The Tunnel Pass Project
- The Unfair Bottle
- The Virtual Heineken Silver
- THE WHEPPOR
- The Wish
- The [Uncertain] Four Seasons
- Thrive by Five
- Tilda - The First A.I. To Battle Against Climate Change
- Time to redecorate
- To The Moon
- Tough Turban
- Tough Turban
- Tudum Stories
- Tweet Tape
- Uber Eats - Recycling Code
- Uber Heetch
- Very Rare To Very Real
- Victory to be repeated
- Welcome to the Icelandverse
- Wendyverse
- What the Truck?
- When Harry met Santa
- Xbox Equality Controller
- You Are A Gamer And Don’t Know It
- Young Sachin
- 我ID. - The Chinese Makeover
- Ambient
- Applications
- Branded Content
- Case Study
- Corporate Communication
- Corporate/Brand Identity
- Digital
- Digital Installation
- Direct Mail
- Direct Marketing
- Gaming
- Mobile Advertising
- Other Collateral
- Others
- Outdoor/Out of Home
- Packaging Design
- Packaging, Branding & Design
- Product Design/Development
- Promotional Products
- Public Relations
- Radio
- Social Media
- Sponsoring
- Television
- Television & Cinema
- Web Film
FINANCIAL: Use of Discipline/Medium
Art of Progress
AGENCY:
MSL
BRAND:
HSBC
CATEGORY:
Branding
AWARD:
Silver
ADVERTISER: HSBC