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Spikes Asia

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2016 Spikes Asia - Grand Prix - Use of Print & Publishing
Print

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Use of Print & Publishing
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Grand Prix - Integrated Campaign Led by Direct
Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Integrated Campaign Led by Direct
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Events & Stunts
PR

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Events & Stunts
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Live Advertising & Events
Outdoor

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Live Advertising & Events
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Retail, e-Commerce, Restaurants & Fast Food Chains
Outdoor

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Integrated Campaign led by Promo & Activation
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Integrated Campaign led by Promo & Activation
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Co-Creation & User Generated Content
Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Co-Creation & User Generated Content
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Guerrilla Marketing & Stunts
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Use of Integrated Media
Media

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Use of Integrated Media
AWARD: Silver Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Integrated
Integrqted

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Integrated
AWARD: Silver Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Use of Print or Standard Outdoor
Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Use of Print or Standard Outdoor
AWARD: Silver Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Integrated Multi-Platform Campaign (Online & Offline)
Digital

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Integrated Multi-Platform Campaign (Online & Offline)
AWARD: Silver Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Bronze Spike - Cars & Automotive Products & Services
Promo

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
YEAR: 2016
CATEGORY: Cars & Automotive Products & Services
AWARD: Bronze Spike
ADVERTISER: Jaguar Land Rover

2016 Spikes Asia - Bronze Spike - Interactive Outdoor Experiences
Outdoor

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
YEAR: 2016
CATEGORY: Interactive Outdoor Experiences
AWARD: Bronze Spike
ADVERTISER: Jaguar Land Rover

2016 Spikes Asia - Bronze Spike - Use of Exhibitions / Installations
Promo

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
YEAR: 2016
CATEGORY: Use of Exhibitions / Installations
AWARD: Bronze Spike
ADVERTISER: Jaguar Land Rover

2016 Spikes Asia - Bronze Spike - Co-Creation & User Generated Content
Digital

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Co-Creation & User Generated Content
AWARD: Bronze Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Bronze Spike - Retail, e-Commerce, Restaurants & Fast Food Chains
Print

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD: Bronze Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Shortlist - Use of Stunts
Media

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Use of Stunts
AWARD: Shortlist
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Shortlist - Use of Print
Media

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
YEAR: 2016
CATEGORY: Use of Print
AWARD: Shortlist
ADVERTISER: Burger King + Peace One Day