Seoul Metropolitan Government - "DustSee" by MAD STARS 2018
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| Title | DustSee |
| Brief | On certain days when air pollution is high, the skies are still clear, discouraging people from wearing masks. This smartphone app presents real-time data about air pollution in a highly visible way, localised for users based on their GPS coordinates. Augmented reality allows them to physically see and interact with the pollutants in the air. And of course the app warns them when they need to wear a mask. They can even share the images via social media to warn others. |
| Agency | Cheil Worldwide |
| Campaign | DustSee |
| Advertiser | Seoul Metropolitan Government |
| Brand | Seoul Metropolitan Government |
| Posted | August 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Applications |
| More Information | Subscribers Only |
| Director | Y....ng .o Subscribers Only |
| Copywriter | Y...g C..e Subscribers Only |
| Graphic Designer | W....uk J...g Subscribers Only |
| Agency Producer | S...o S...o ..e Subscribers Only |
| Production Company | Som.......ing (....l) Subscribers Only |
| Development Director | P...un Y..g Subscribers Only |
| Production Company | Or.....ode S...d (....l) Subscribers Only |
| Executive Creative Director | K..e H...on .h Subscribers Only |
| Developer | J...ee ..m Subscribers Only |
| Edit Director | ..n Y...g Y..g Subscribers Only |
| Music Director | J..g ..o ..e Subscribers Only |
| Art Director | J...oo ..u Subscribers Only |
| Developer | J...n ..o Subscribers Only |
| Art Director | Ja....ck ..e Subscribers Only |
| Production Company | . . F..E (....l) Subscribers Only |
| Production Company | ..M pr.....ion (....l) Subscribers Only |
| Production Company | Fi.....ks (....l) Subscribers Only |
| Production Company | F...OY (....l) Subscribers Only |
| Flame Artist | C..n W..k ..m Subscribers Only |
| Executive Creative Director | Kate Hyewon Oh |
| Art Director | Jinwoo Ryu |
| Art Director | Jaehyuck Lee |
| Copywriter | Young Choe |
| Agency Producer | Sunho Bae |
| Film Director | Yunsung So |
| Flame Artist | Chan Wook Kim |
| Music Director | Jong Woo Lee |
| Edit Director | Jun Young Yang |
| Developer | Jamin Koo |
| Developer | Junhee Kim |
| Development Director | Pilsun Yang |
| Graphic Designer | Woohyuk Jeong |
| Entrant Company | CHEIL WORLDWIDE |
| Idea Creation | CHEIL WORLDWIDE |
| Production | IM FINE |
| Production | SOMEDAY SPRING |
| Production | ORANGE CODE SOUND FACTORY |
| Production | FAT BOY |
| Production | FIREWORKS |
| PR | CHEIL WORLDWIDE |
| Media Placement | CHEIL WORLDWIDE |
| Additional Company | GAM |