2021 MAD STARS Award Winners

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2021 MAD STARS - Crystal - Sectors: Corporate /Institution
PR

The Contract Translator

AGENCY: Grey Brasil
BRAND: Reclame AQUI
CATEGORY: Sectors: Corporate /Institution
AWARD: Crystal
ADVERTISER: Reclame AQUI

2021 MAD STARS - Crystal
Diverse Insights

Your Plastic Diet

AGENCY: Grey Worldwide
BRAND: WWF
AWARD: Crystal
ADVERTISER: WWF

2021 MAD STARS - Crystal - Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
2021 MAD STARS - Crystal
Diverse Insights

Gu Care Label

AGENCY: Beijing Dentsu
BRAND: Gu
AWARD: Crystal
ADVERTISER: Uniqlo

2021 MAD STARS - Crystal - Sectors: Foods
PR

Tuna Scope 2020

AGENCY: Dentsu Inc.
BRAND: Sojitz Corporation
CATEGORY: Sectors: Foods
AWARD: Crystal
ADVERTISER: Sojitz Corporation

2021 MAD STARS - Crystal - Film Craft: Use of music
Film

Simply The Best

AGENCY: The Monkeys
BRAND: NRL
CATEGORY: Film Craft: Use of music
AWARD: Crystal
ADVERTISER: National Rugby League

2021 MAD STARS - Crystal - Film Craft: Cinematography
Film

Simply The Best

AGENCY: The Monkeys
BRAND: NRL
CATEGORY: Film Craft: Cinematography
AWARD: Crystal
ADVERTISER: National Rugby League

2021 MAD STARS - Crystal - Sectors: Pharmaceutical/Toiletries
Film

Where Joy Lives

AGENCY: Publicis Singapore
BRAND: Vicks
CATEGORY: Sectors: Pharmaceutical/Toiletries
AWARD: Crystal
ADVERTISER: Procter & Gamble

2021 MAD STARS - Crystal - Sectors: Vehicles
Film

#StayHome

AGENCY: Ogilvy UAE
BRAND: Honda Civic
CATEGORY: Sectors: Vehicles
AWARD: Crystal
ADVERTISER: Honda Motor Co., Ltd.

2021 MAD STARS - Crystal - Sectors: Drinks (alcoholic & non-alcoholic)
Mobile

Adopt a keg

AGENCY: Grey Copenhagen
BRAND: Carlsberg
CATEGORY: Sectors: Drinks (alcoholic & non-alcoholic)
AWARD: Crystal
ADVERTISER: Carlsberg Group

2021 MAD STARS - Crystal - Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
Brand Experience & Activation

Adopt a keg

AGENCY: Grey Copenhagen
BRAND: Carlsberg
CATEGORY: Use of Brand Experience & Activation: Other digital solutions in a promotional campaign
AWARD: Crystal
ADVERTISER: Carlsberg Group

2021 MAD STARS - Crystal
VIDEO STARS: Branded Information Videos

Forge Ahead

AGENCY: SENSETEAM Shenzhen
BRAND: Shenzhen Fashion Week
AWARD: Crystal
ADVERTISER: Shenzhen Fashion Week

2021 MAD STARS - Crystal - National Brands
Place brand

Guess Which Book Is It?

AGENCY: The Nine Shanghai
BRAND: Yan Ji You Bookstores
CATEGORY: National Brands
AWARD: Crystal
ADVERTISER: Yan Ji You Bookstores

2021 MAD STARS - Crystal - Print Craft: Art direction
Print

The Age Stone

AGENCY: Flock Creative Network
BRAND: McDonald's
CATEGORY: Print Craft: Art direction
AWARD: Crystal
ADVERTISER: McDonald's

2021 MAD STARS - Crystal - Sectors: Cosmetic / Beauty / Clothing / Footwear and accessories
2021 MAD STARS - Crystal - Sectors: Vehicles
Film

If they don't understand why, they will

AGENCY: &Rosas
BRAND: Cupra Formentor
CATEGORY: Sectors: Vehicles
AWARD: Crystal
ADVERTISER: Cupra

2021 MAD STARS - Crystal - Film Craft: Script
Film

If they don't understand why, they will

AGENCY: &Rosas
BRAND: Cupra Formentor
CATEGORY: Film Craft: Script
AWARD: Crystal
ADVERTISER: Cupra

2021 MAD STARS - Crystal - Social Insight & Engagement: Audience Targeting / Engagement Strategies
Social Media & Influencer

Marathon Dogs

AGENCY: MUW / Saatchi & Saatchi
BRAND: ČSOB Bank
CATEGORY: Social Insight & Engagement: Audience Targeting / Engagement Strategies
AWARD: Crystal
ADVERTISER: ČSOB Bank

2021 MAD STARS - Crystal - Sectors: Drinks (alcoholic & non-alcoholic)
SPECIAL: Pivot

Open Like Never Before

AGENCY: 72andSunny
BRAND: 46664/Coca-Cola
CATEGORY: Sectors: Drinks (alcoholic & non-alcoholic)
AWARD: Crystal
ADVERTISER: Coca-Cola Company

2021 MAD STARS - Crystal
PSA: Human Rights

Voice of Racism

AGENCY: Clemenger BBDO
BRAND: NZ Human Rights Commission
AWARD: Crystal
ADVERTISER: New Zealand Human Rights Commission