2021 International advertising festival “White Square” (Minsk, Belarus) Award Winners

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Brand Experience & Activation
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2021 White Square - Gold - Brand Experience
Brand Experience & Activation

IKEA APARTMENTEKA

AGENCY: Instinct
BRAND: IKEA platform for free ready-made interior design
CATEGORY: Brand Experience
AWARD: Gold
ADVERTISER: IKEA

2021 White Square - Gold - Non-profit / charity
Brand Experience & Activation

The Self-Exam Mannequin

AGENCY: White Rabbit
BRAND: Tietê Plaza Shopping
CATEGORY: Non-profit / charity
AWARD: Gold
ADVERTISER: Tietê Plaza Shopping

2021 White Square - Gold - Campaign
Brand Experience & Activation

George from 1973

AGENCY: Leo Burnett Moscow
BRAND: Sberkassa
CATEGORY: Campaign
AWARD: Gold
ADVERTISER: Sberkassa

2021 White Square - Silver - Breakthrough on a Budget
Brand Experience & Activation

IKEA BLANKET FORTS

AGENCY: Instinct
BRAND: IKEA
CATEGORY: Breakthrough on a Budget
AWARD: Silver
ADVERTISER: IKEA

2021 White Square - Silver - Non-profit / charity
Brand Experience & Activation

Pyros Collection

AGENCY: FCB Lisbon
BRAND: WWF
CATEGORY: Non-profit / charity
AWARD: Silver
ADVERTISER: WWF

2021 White Square - Silver - Channel / Medium
Brand Experience & Activation

The Self-Exam Mannequin

AGENCY: White Rabbit
BRAND: Tietê Plaza Shopping
CATEGORY: Channel / Medium
AWARD: Silver
ADVERTISER: Tietê Plaza Shopping

2021 White Square - Silver - Strategy
Brand Experience & Activation

George from 1973

AGENCY: Leo Burnett Moscow
BRAND: Sberkassa
CATEGORY: Strategy
AWARD: Silver
ADVERTISER: Sberkassa

2021 White Square - Silver - Channel / Medium
Brand Experience & Activation

George from 1973

AGENCY: Leo Burnett Moscow
BRAND: Sberkassa
CATEGORY: Channel / Medium
AWARD: Silver
ADVERTISER: Sberkassa

2021 White Square - Silver - Non-profit / charity
Brand Experience & Activation

Dolphin-Movie

AGENCY: Re:evolution
BRAND: N/A
CATEGORY: Non-profit / charity
AWARD: Silver
ADVERTISER: N/A, 0

2021 White Square - Silver - Consumer Engagement
Brand Experience & Activation

Wrong Number Operator

AGENCY: Yandex Magic Camp
BRAND: Yandex.Taxi
CATEGORY: Consumer Engagement
AWARD: Silver
ADVERTISER: Yandex

2021 White Square - Bronze - Breakthrough on a Budget
Brand Experience & Activation

ANTYfest

AGENCY: Voskhod
BRAND: Ural Music Night Festival
CATEGORY: Breakthrough on a Budget
AWARD: Bronze
ADVERTISER: Ural Music Night Festival

2021 White Square - Bronze - Brand Experience
Brand Experience & Activation

ANTYfest

AGENCY: Voskhod
BRAND: Ural Music Night Festival
CATEGORY: Brand Experience
AWARD: Bronze
ADVERTISER: Ural Music Night Festival

2021 White Square - Bronze - Breakthrough on a Budget
Brand Experience & Activation

Made with the fruits of diplomacy

AGENCY: proof.
BRAND: Kasaba
CATEGORY: Breakthrough on a Budget
AWARD: Bronze
ADVERTISER: Kasaba

2021 White Square - Bronze - Brand Loyalty Campaign
Brand Experience & Activation

Georgia by Post

AGENCY: Redberry
BRAND: Post of Georgia
CATEGORY: Brand Loyalty Campaign
AWARD: Bronze
ADVERTISER: Post of Georgia

2021 White Square - Bronze - Channel / Medium
Brand Experience & Activation

ULTRA SKILL. How to share values of esports' fans and become a brand for gamers

AGENCY: Wavemaker
BRAND: Nivea Men
CATEGORY: Channel / Medium
AWARD: Bronze
ADVERTISER: Beiersdorf AG

2021 White Square - Bronze - Technology & Touchpoints
Brand Experience & Activation

Kotex SOS button

AGENCY: Mindshare Russia
BRAND: Kotex
CATEGORY: Technology & Touchpoints
AWARD: Bronze
ADVERTISER: Kimberly-Clarke

2021 White Square - Bronze - Consumer Engagement
Brand Experience & Activation

engAGEd gate

AGENCY: getbob
BRAND: Alivaria Bohemskoe
CATEGORY: Consumer Engagement
AWARD: Bronze
ADVERTISER: Carlsberg Group

2021 White Square - Bronze - Strategy
Brand Experience & Activation

#wakeupafter6pm

AGENCY: proof.
BRAND: fritz-kola
CATEGORY: Strategy
AWARD: Bronze
ADVERTISER: fritz-kola

2021 White Square - Short-list - Consumer Engagement
Brand Experience & Activation

Snickers Crisper Fest

AGENCY: BBDO Russia Group
BRAND: Snickers
CATEGORY: Consumer Engagement
AWARD: Short-list
ADVERTISER: Mars, Inc.

2021 White Square - Short-list - Non-profit / charity
Brand Experience & Activation

I don't buy it Act

AGENCY: Marvelous LLC
BRAND: Anna
CATEGORY: Non-profit / charity
AWARD: Short-list
ADVERTISER: Anna