2024 Campaign Big Awards Award Winners
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Best Friends (Long version)
AGENCY:
Mother London
BRAND:
Uber One
CATEGORY:
Creative Idea for a New Brand
AWARD:
Winner
ADVERTISER: Uber Eats
The Everyday Tactician
AGENCY:
McCann London
BRAND:
Xbox Game Pass
CATEGORY:
Branded Content
AWARD:
Winner
ADVERTISER: Microsoft XBOX
Post Poo Euphoria
AGENCY:
FCB London
BRAND:
Andrex
CATEGORY:
Best Brand Repositioning
AWARD:
Winner
ADVERTISER: Kimberly-Clark Worldwide, Inc.
Waiting to Live
AGENCY:
VML
BRAND:
NHS Blood and Transplant
CATEGORY:
Best Idea for a Social Purpose
AWARD:
Winner
ADVERTISER: NHS Blood and Transplant
Fake Moss
AGENCY:
McCann Manchester
BRAND:
Aldi
CATEGORY:
Best Use of an Influencer or Celebrity
AWARD:
Winner
ADVERTISER: Aldi
If You're Into It, It's In The V&A
AGENCY:
adam&eveDDB
BRAND:
V&A
CATEGORY:
Original Idea
AWARD:
Winner
ADVERTISER: Victoria and Albert Museum
Sorry For Slurping
AGENCY:
adam&eveDDB
BRAND:
Pot Noodle
CATEGORY:
Best Reactive Idea
AWARD:
Winner
ADVERTISER: Unilever
Big Blue Bag
AGENCY:
Mother London
BRAND:
IKEA
CATEGORY:
Consistent Creative Excellence
AWARD:
Winner
ADVERTISER: IKEA
Planet Earth III Campaign
AGENCY:
BBC Studios Creative
BRAND:
Planet Earth III
CATEGORY:
Best Idea for an Environmental Purpose
AWARD:
Winner
ADVERTISER: BBC
The Meal
AGENCY:
Leo Burnett
BRAND:
McDonald's
CATEGORY:
Sponsorship
AWARD:
Winner
ADVERTISER: McDonald's
Voting Stamp
AGENCY:
BBC Creative Services
BRAND:
BBC
CATEGORY:
Best Idea from an Agency Initiative
AWARD:
Winner
ADVERTISER: BBC