phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Zulu Alpha Kilo - "Awards Gone Wild" by PHNX Awards 2022

Filter results by

TitleAwards Gone Wild
BriefThe ad industry will do anything to win awards – whether it’s embellishing results, creating “dogwalker” campaigns, or faking entire projects. “Awards Gone Wild” pokes fun at Advertising’s awards obsession by showing what would happen if other professions resorted to the same tactics agencies use to win.Everyone is familiar with that feeling of seeing a campaign win Gold and asking yourself, “Did that actually run?” or “Is that a real client?” By satirizing all the ways agencies “fake it” to win awards, Zulu Alpha Kilo is hoping to start a conversation about awarding real work again.“Awards Gone Wild” debuted during the 2021 Agency of the Year awards ceremony, hosted by Strategy Magazine, Canada’s most popular marketing industry publication. As part of the show, the top agencies are invited to create their own self-promo videos about whatever subject they want.
Agency
Campaign Awards Gone Wild
Advertiser Zulu Alpha Kilo
Brand Zulu Alpha Kilo
Date of First Broadcast/Publication 2021 / 11
Business Sector Advertising Agencies
Story The ad industry will do anything to win awards – whether it’s embellishing results, using dogwalkers, or faking whole campaigns. “Ads Gone Mad” pokes fun at Advertising’s awards obsession by showing what would happen if other professions resorted to the same tactics agencies use to win.
Media Type Web Film
Length
Chief Creative Officer
Creative Director
ACD
Art Director
ACD
Copywriter
Account Manager
Account Manager
Production Company Producer
Production Company Producer
Production Company
Director
Post Production
Executive Producer
Director of Photography (DOP)
Camera Assistant
Editor
Casting
Post Production
Colorization
Colorist
Sound Engineer
Audio Engineer